I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be honest, the only ones I did attend were because my husband dragged me to Auto and Motorcycle shows in NYC every year.
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