Latest In: BtoB

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Pardot Research Shows Gap Between BtoB Social Media Usage & Measurement Of Impact

BtoB marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking…

Industry News November 3
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New Study Shows Marketing’s Role In Revenue Growing As Analytics Capabilities Increase

It's no secret that the majority of BtoB companies are starting to take a deeper look at metrics.…

Industry News August 2
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New Gleanster Research Shows RPM Hinges On Analytics & Aligned Approach To Revenue

While BtoB organizations migrate toward the practice of Revenue Performance Management (RPM), the concept is still in its…

Industry News July 5
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How To Build a Revenue Marketing Playbook – Part 1 of 3

By Jeff Pedowitz, President and CEO, The Pedowitz GroupGreat coaches win consistently because they develop great strategies, design…

Industry News July 5
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12 Creative Approaches To Lead Nurturing

By Cari Baldwin, Co-Founder & Partner, Bluebird Strategies A recent study estimates that more than 70% of leads…

Industry News June 28
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Neolane President Talks Dynamic Content, Cross Channel Marketing & Integration

Enterprise marketing software provider Neolane has grown rapidly in the last year, and is poised for more growth…

Demanding Views June 22
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Seed Nurturing? Not Unless You’re Walt Whitman

By Malcolm Friedberg, Principal, Left Brain Marketing I read the column on Seed Nurturing in DemandGen Report last…

Demanding Views February 2
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