Latest In: Caroline Robertson

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Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020

Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020

As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process…

Industry News November 15
2018 3M AI Allison Snow artificial intelligence B2B Marketing & Sales Caroline Robertson conference customer experience Forrester Forrester Research Laura Ramos metrics Penny Wise Steve Casey
Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences

Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences

The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up…

Industry News October 26
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