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Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improvement” or worse. Progressive companies such as Iron Mountain and ServiceMax are succeeding by moving beyond baseline metrics to analyze pipeline velocity and track marketing performance across various stages and campaigns.

Top B2B Marketers Share Their New Year’s Resolutions

As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life. 

If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of Google, Kelvin Gee of Oracle and Michael Brenner of Marketing Insider Group — all of whom will be speaking at the B2B Marketing Exchange in Scottsdale, Ariz. on February 25-27, 2019.

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B2BMXperts Share What They Are Thankful For In Their Tech Stacks

 

via GIPHY

Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.

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Radius Announces New Integrations With DMPs, Facebook, Google And Twitter

Radius, a B2B data and intelligence company, unveiled new integrations across data management providers (DMPs), Facebook, Google AdWords and Twitter. The integrations are designed to enable users to connect existing email, direct mail, telesales and other existing channels to identify and target audiences in a comprehensive, omnichannel environment.

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