Latest In: Jeff Marcoux

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Effective Personalization Emerging As A Top Priority As B2B Brands Look To Keep Pace On Creating Relevant, Contextual Buyer Experiences

Effective Personalization Emerging As A Top Priority As B2B Brands Look To Keep Pace On Creating Relevant, Contextual Buyer Experiences

Personalization in B2B marketing has been talked about for over decade, but actual execution has been limited. That…

Industry News February 28
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Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
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