Latest In: Jon Russo

AIpowered marketing artificial intelligence autodesk content marketing Demandbase Folloze Gartner Iron Mountain Jon Russo MarTech Panasonic personalization Sales Enablement Scott Brinker Sutter Shared Services targeting
Strong Use Cases Emerging For AI-Powered Marketing Applications

Strong Use Cases Emerging For AI-Powered Marketing Applications

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions…

Industry News March 11
buyer intent customer journey data lakes Forrest Leighton funnel measurement Jon Russo Kerrie Wuenschel, Kevin Joyce Madison Logic Makerbot MarcomCentral Sarah Mayer The Pedowitz Group
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…

Industry News June 27
ABM Accountbased marketing Demandbase Jon Russo Madison Logic retargeting salesforce segmentation
B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…

Industry News May 24
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Andrew Davis Doug Bewsher Joe Chernov Jon Russo Madison Logic Marketing Nation Summit marketo Matt Heinz orion SnapApp TOPO
Marketing Nation Summit Preview: Thought Leaders Define The Engagement Economy

Marketing Nation Summit Preview: Thought Leaders Define The Engagement Economy

B2B organizations are beginning to see better engagement with their audience, whether it's through marketing automation software, CRM…

Blog April 19
financial results Jon Russo Marketing Applications RedPoint Teradata
Teradata To Exit Marketing Applications Business To Focus On Data And Analytics Solutions

Teradata To Exit Marketing Applications Business To Focus On Data And Analytics Solutions

Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended…

Financial News November 13
attribution models B2B Fusion Group Bizible first touch Full Circle Insights Heinz Marketing Jon Russo last touch Lattice Engines Marketing and Sales marketing attribution marketing attribution attribution models marketing and sales first touch last touch multi-touch Bizible Lattice Engines Heinz Marketing Jon Russo B2B Fusion Group Full Circle Insights multitouch
Advanced Attribution Models Emerge For B2B Marketers

Advanced Attribution Models Emerge For B2B Marketers

Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…

Industry News October 14
David M. Raab Founder and CEO of B2B Fusion Group Jon Russo Oracle Eloqua Marketing Cloud Principal Raab Associates Solutions Architect at DemandGen International Tom Svec Winter 2014
Oracle Eloqua logo

Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation

More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…

Industry News March 7
451 Researh B2B Fusion Group Brainshrk Corporate Visions Jon Russo lead conversion revenue contribution Sales Enablement sales enablement group
Sales Enablement

Sales Enablement In The Spotlight As Pressure Builds To Convert More Leads

Marketing used to just “throw leads over the wall” to the sales department and hope that a good…

Industry News July 31
Analytics B2B Fusion Group B2B marketing Cognizant Data management David Lewis demand funnel KPIs Demand Gen International Demand Gen Report DemandCon GoodData Jon Russo Marseli Predictive Analytics ROI sales sales pipeline SAP TIBCO

Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…

Industry News October 23
B2B Fusion Group B2B marketing CRM data hygiene Demand Gen Report Jon Russo Jonathan becker marketing automation SAP SiriusDecisions
Russo-Headshot

Contact-Level Marketing: 4 Keys To Reaching The Right Buyers

By Jon Russo, Founder of B2B Fusion GroupJonathan Becker (@jbecker), the CMO of SAP, presented at this year's…

Demanding Views September 4
B2B Fusion B2B marketing Data Quality Demand Gen Report Jon Russo Predictive Analytics
jon_head

4 Areas Where Next-Gen Marketing Automation Will Offer Useful Solutions

By Jon Russo, Founder & CEO, B2B Fusion It's time for the next generation of marketing automation –…

Industry News June 26
B2B Fusion DemandCon Forrester Research Hugh McFarlane Jeff Ernst Jon Miller Jon Russo marketo MathMarketing
DemandGen_Video_SC

DemandCon Event Offers Successful Models, New Approaches To Demand Gen Strategies

The sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20…

Industry News June 1
.
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series