Latest In: MDF

channel data management channel partners Data management gotomarket strategies market development funds MDF ROI
To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

To Boost Market Development Fund Utilizations, Dig Deeper Into Channel Data

The allocation of market development funds (MDF) to channel partners is a common component of most vendors' indirect…

Industry News June 3
BrandMuscle Channel Marketing Devon Day Wellbrock Forrester Forrester Research Joel Montgomery Kathleen Lauchlan Lauchlan marketing agencies MDF MRP OneAffiniti partner marketing partner programs Rich Mendis SiriusDecisions
Tapping Channel-Proficient Marketing Agencies To Boost Partner Programs

Tapping Channel-Proficient Marketing Agencies To Boost Partner Programs

The Forrester forecast that thousands of digital marketing agencies will grow to generate $2 billion in related through-channel…

Industry News February 13
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