Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the community and connect with other users.
In a climate where buyers are expecting and demanding relevant engagement at every touch point, B2B organizations are looking for deeper intelligence on buying signals, even before a prospect visits their website or fills out a registration form.
Demand Gen Report has announced its upcoming Buyer Insights & Intelligence Series. The week-long webcast series will take place July 9-13.
The series is designed to explore new models for identifying, engaging and converting prospects with precision. Experts from Triblio, Lattice Engines, Netline Corporation, Demandbase, Full Circle Insights, LeanData, Bound, TechTarget, Content4Demand, SaleScout, ON24, CaliberMind and Vidyard will share examples and best practices on topics such as:
"We believe the Buyer Insights & Intelligence Series is one of the most important events we produce," said Andrew Gaffney, Editorial Director of Demand Gen Report, in a statement. "The early days of demand generations were largely focused on generating as many leads as possible and setting up campaigns that got buyers to raise their hand. Now, smart marketers realize they have to use a variety of tools and tactics to monitor buyer behavior and identify prospects even before they are willing to fill out a form."
Click here to register for the series.
Today’s B2B buyers are really specific when it comes to content consumption. Demand Gen Report’s 2018 Content Preferences Survey found that buyers are becoming more discerning and selective in the content they decide to consume. In addition:
The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of concentration on buyer needs are contributing to declining metrics and engagement with targeted audiences.
Webinars have been firmly established as a go-to tactic to drive top-of-funnel leads over the past decade. The ability to present thought leaders on hot topics to a wide audience has been a successful format for many B2B brands. However, many marketers are now realizing they need to refresh that tried-and-true model with more creative applications that can effectively engage more targeted audiences at all stages of the funnel.
Multimedia marketing company ON24 announced it has added a new online content hub to its marketing platform. Called ON24 Content Gateway, the hub is designed to help business marketers curate their best digital assets and gain a better understanding of how their customers and prospects engage with each piece of content.
The ON24 Prospect Engagement Profile is a set of data analytics designed to translate webinar engagement into actionable insights via the company’s webinar platform. The solution aims to help marketers better understand a customer’s buying intent and automatically deliver those insights to accelerate the buying cycle, improve customer experience and unite marketing and sales.
The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, SiriusDecisions recently unveiled a new Demand Unit Waterfall due to the ubiquity of ABM and all the complications that come with it. In addition to giving us a new methodology to consider, it demonstrates ABM’s shift from marketing’s latest shiny object to status quo.