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Study: Data Analytics Investment Expected To Rise In 2015

On24 logoInvestment into data analytics tools is predicted to increase in 2015, according to a recent study from ON24. The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of respondents stated they plan to increase marketing analytics spend in 2015.

The survey, conducted by Redshift Research, surveyed more than 220 B2B marketers on how marketing analytics are being leveraged within their organizations. The research also examined expectations for Big Data’s role in the workplace.

To Gate, Or Not To Gate?

TriciaHeinrich headshotShakespeare might have asked “to be or not to be,” but the question “to gate, or not to gate” has inspired some heated debates in our halls, as I imagine it has yours.

However, content marketers see the world in a different way. These marketers push for unrestricted access to content. For content marketers, the fewer barriers, the better. They want content to be easily accessible; they believe that by gating the content you run the risk of future customers dropping off and taking their eyeballs elsewhere. This is underpinned by the belief that we are naturally averse to giving out personal contact information.

ON24 Adds Eloqua To Growing Integration List

ON24 OracleSeveral weeks after its integration announcement with Marketo, ON24 announced that it has integrated its ON24 Platform 10 webcasting platform with Oracle Eloqua.

With the help of ON24’s new Integration Service, metrics collected via ON24 platforms will automatically sync into the user’s Eloqua platform. The metrics can then be utilized in the lead scoring process and aid users in locating leads that are ready to make a purpose.

Marketers Eye Tighter CRM Integration To Improve Buyer Insights

CRM shutterstock 143518591CRM systems have long been the hub of sales activity, but they are becoming an increasingly important tool for marketers.

The evolution of CRM platforms has coincided with the integration of sales and marketing teams, in which marketers are playing a larger role throughout the sales cycle. In addition to generating leads, marketers are being tasked with ensuring those leads result in sales, and the CRM remains the central source of sales activity.

2013 Webinar Benchmark Report


on24 wbr wp drc capWebinars remain the go-to solution for marketing, training and corporate communication, and the global economic downturn continues to drive use of this versatile and cost-communication effective tool. The latest edition of the ON24 Webinar Benchmark Report outlines some of the key yardsticks when it comes to promotion, registration, attendance and post-webinar activities.

Driving Webinar Registration Remains A Challenge For Marketers

webinar image - shutterstock 110059637Webinars remain one of the most valuable content formats for engaging with leads throughout the buying cycle. However, maximizing registration and attendance are among the biggest challenges for B2B marketers when it comes to webinar success. The content can spark interest, but you have to get them to tune in.

“Webinars are being used now as a top-tier tool across the entire buying cycle,” said Mark Bornstein, Senior Director of Content Marketing for ON24, in an interview with Demand Gen Report. “Webinars used to be just for lead generation, but now marketing organizations are using them in every aspect of the pipeline. It’s important you are talking to the right audience at the right part of the buying cycle.”

ON24 Rolls Out “Device-Aware” Strategy To Tailor Mobile Access For Online Events

UntitledON24, Inc. debuted its new MOVE (Mobile Virtual Environments) this week, a technology that allows the company’s webcasting and virtual event platforms to detect which device a user is on and then automatically provide a customized experience.

The new, comprehensive expansion of the company’s mobile strategy was driven by a dramatic increase in the number of users viewing online events on iPads and mobile phones. On24 said mobile usage of its webcasting platform grew 300% in the last year, and the company expects that number to double again by this time next year.

Eloqua Lauches AppCloud Connector To Integrate Marketing Ecosystem


eloquaACAt Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.”

Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24, but anticipates a substantial expansion of the platform, with new applications focused on social, data and conferencing, according to Eloqua CMO Brian Kardon.

Eloqua Lauches AppCloud Connector To Integrate Marketing Ecosystem


eloquaACAt Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.”

Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24, but anticipates a substantial expansion of the platform, with new applications focused on social, data and conferencing, according to Eloqua CMO Brian Kardon.

Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy

SAP_screenshot_
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.

SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.

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