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Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy

SAP_screenshot_
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.

SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.

Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy

SAP_screenshot_
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.

SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.

Eloqua Lauches AppCloud Connector To Integrate Marketing Ecosystem


eloquaACAt Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.”

Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24, but anticipates a substantial expansion of the platform, with new applications focused on social, data and conferencing, according to Eloqua CMO Brian Kardon.

Global Crossing to Host Virtual Event to Showcase Collaboration Services

ON24, Inc. recently announced that Global Crossing, a leading global IP solutions provider, will be using the ON24 Virtual Show platform for its virtual trade show, “Collaborate NOW!” a virtual event that will showcase the company’s collaboration products and services.

Scheduled to go live September 1, 2010, the virtual trade show will also feature presentations on emerging collaboration services and best practices for driving business productivity. The event will include a live keynote on the latest in business video applications, delivered by Henry Dewing, principal analyst with independent research firm Forrester Research, Inc.

ON24 Adds ‘Social Webcasting’ Platform To Connect Cloud Apps

social_webcasting_shotON24, Inc., a leader in webcasting and virtual event solutions, recently announced the launch of an open webcasting platform designed to enable customers to create custom experiences and integrate applications developed by third-party developers.

The open cloud platform also enables customers to deliver “social webcasts,” which is touted as a way to deliver a more immersive end-user experience, increased engagement and effectiveness. “This represents a revolutionary new direction for ON24. With greater control and exciting visual options, social webcasting is simply more fun,” said Sharat Sharan, CEO, ON24.

Leading Demand Gen Solution Providers Connect To Form “The Marketing Cloud”

Just as cloud computing has transformed CRM and other core business functions, several industry leaders have joined together to help create an end-to-end cloud solution for marketing applications. Launched for the first time at Dreamforce 2009, the Marketing Cloud is a collection of cloud-based marketing services designed to “make internal marketing operations more efficient and external marketing programs more effective.”

Founded as an alliance between Alfresco, Demandbase, Hoovers (a D&B company), Marketo, Jigsaw, ON24 and PivotLink, the Marketing Cloud is positioned to deliver fast, easy and cost-effective options for marketers to integrate data silos, automate processes, foster collaboration and develop actionable marketing insights.

Virtual Events Extending Into New Strategic Areas for BtoB Firms

After gaining a foothold as a supplement to physical trade shows, virtual events continue to gain momentum with BtoB organizations. The virtual platforms have proven to be a consistent performer in terms of lead generation programs, and now are being sought out for their cost and environmental efficiencies for new areas including continuing education among prospects and employees, sales kick-off meetings and community building venues.

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