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Frost & Sullivan: Marketing Automaton A $1.9B Industry By 2020

Marketing automation will be a $1.9 billion industry by 2020, according to the latest research from Frost & Sullivan. The report, Global Marketing Automation Software Market, attributes the growth to the rising need to integrate marketing efforts in order to optimize returns on marketing caScreen Shot 2014-02-20 at 2.01.14 PMmpaign investments.

The study shows that 80% of the U.S. market in 2013 was controlled by three companies: Marketo, Oracle Eloqua and Silverpop.

Marketo Mysteriously Absent From Salesforce App Exchange

Salesforce AppExchange logoJust one month removed from being a Titanium sponsor of Salesforce’s Dreamforce event, a check of the Salesforce AppExchange shows that Marketo’s listing is no longer on the public portion of the site.

Several Marketo partners who did not want to be identified also confirmed that Marketo will not be invited to participate in Dreamforce next year.

Content, Account-Based Marketing Grab The Spotlight At EE13

Eloqua Experience 2013The recent acquisition of Compendium by Oracle naturally generated most of the buzz at Eloqua Experience 2013, with executives from both companies telling attendees that it would mean a tighter integration between marketing automation and content that would more precise targeting of content going forward.

The company also unveiled enhancements and features designed to help marketers improve targeting, engagement, conversions, and analysis across digital, social and mobile channels.

Eloqua AppCloud Moves To Topliners User Community Site

Oracle Eloqua logoThe Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials.

The integration also enhances users’ ability to learn about AppCloud partner offerings as well as interact with Eloqua, partners and other organizations from within the familiar Topliners community.

 

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