Latest In: Oracle Marketing Cloud

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Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle…

Industry News March 27
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MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its…

Industry News January 23
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Mintigo Announces Integration With Oracle For Predictive Sales Platform

Mintigo Announces Integration With Oracle For Predictive Sales Platform

Mintigo, an AI-based sales and marketing platform, has announced that Sales Coach 360, its AI-powered predictive sales platform,…

Industry News April 12
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Oracle Unveils New Chatbot, Adaptive AI Capabilities At Modern Marketing Event

Oracle Unveils New Chatbot, Adaptive AI Capabilities At Modern Marketing Event

Image: @OracleMktgCloud on Twitter  Oracle announced a variety of new features and tools within its Customer Experience Cloud…

Industry News April 26
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Hive9 Integrates With Workfront For Marketing Resource Management

Hive9 Integrates With Workfront For Marketing Resource Management

Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The…

Industry News August 22
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Cision Names Former Oracle Marketing Cloud Exec CEO

Cision Names Former Oracle Marketing Cloud Exec CEO

Cision, a cloud-based PR software provider, has appointed global marketing industry veteran Kevin Akeroyd as its CEO, effective…

Industry News August 8
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Email Marketing Agency BrightWave Deepens Oracle Partnership

Email Marketing Agency BrightWave Deepens Oracle Partnership

Email marketing agency BrightWave has announced an expanded partnership with Oracle to provide its clients with services and…

Industry News June 9
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Oracle Joins Growing ABM Movement With Account-Based Campaign Features

Oracle Joins Growing ABM Movement With Account-Based Campaign Features

Oracle unveiled new account-based marketing (ABM) capabilities, available through the Oracle Marketing Cloud. The new ABM features are…

Industry News April 28
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Demandbase And Oracle Marketing Cloud Partner To Launch ABM Marketing Automation Tool

Demandbase And Oracle Marketing Cloud Partner To Launch ABM Marketing Automation Tool

Demandbase has partnered with Oracle Marketing Cloud to introduce an account-based marketing automation (MA) solution. Called Demandbase Account-Based…

Industry News April 19
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Oracle Marketing Cloud Unveils New Mobile, Data And Content Capabilities

Oracle Marketing Cloud Unveils New Mobile, Data And Content Capabilities

Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates…

Industry News November 19
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Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily,…

Industry News November 18
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Oracle Marketing Cloud Adds Real-Time Personalization Features

Oracle Marketing Cloud Adds Real-Time Personalization Features

In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features…

Industry News October 28
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