Silverpop recently announced the acquisition of PlacePunch, a location-based marketing platform. The partnership provides a new dimension to Silverpop’s Social Connect strategy, and is designed to help marketers drive revenue by being accessible to their customers.
In an effort to efficiently engage with customers tapping into location-based social networks, PlacePunch is designed to help BtoB marketers connect with customers via check-ins that are incorporated into multi-channel campaigns. The suite of marketing programs includes rewards programs; check-in contests; location-based offers; check-In messaging; and reporting and analytics.
- Published in News Briefs