Subscribe

Silverpop Acquires PlacePunch, Adds Check-In Centered Offerings


Screen_Shot_2011-10-11_at_10.48.52_AMSilverpop
recently announced the acquisition of PlacePunch, a location-based marketing platform. The partnership provides a new dimension to Silverpop’s Social Connect strategy, and is designed to help marketers drive revenue by being accessible to their customers.

In an effort to efficiently engage with customers tapping into location-based social networks, PlacePunch is designed to help BtoB marketers connect with customers via check-ins that are incorporated into multi-channel campaigns. The suite of marketing programs includes rewards programs; check-in contests; location-based offers; check-In messaging; and reporting and analytics.

Silverpop Acquires PlacePunch, Adds Check-In Centered Offerings


Screen_Shot_2011-10-11_at_10.48.52_AMSilverpop
recently announced the acquisition of PlacePunch, a location-based marketing platform. The partnership provides a new dimension to Silverpop’s Social Connect strategy, and is designed to help marketers drive revenue by being accessible to their customers.

In an effort to efficiently engage with customers tapping into location-based social networks, PlacePunch is designed to help BtoB marketers connect with customers via check-ins that are incorporated into multi-channel campaigns. The suite of marketing programs includes rewards programs; check-in contests; location-based offers; check-In messaging; and reporting and analytics.

Silverpop Sees 50% Sales Growth In Q1 2012


Silverpop
recently announced significant growth in its first quarter year-over-year sales performance. The company reported a 50% increase in closed new business compared to Q1 2011.  Additionally, Silverpop increased its professional services revenue by 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011.

Silverpop's new customer wins span a variety of industries. Newly added clients this quarter include Acuity Brands Lighting, Malwarebytes Corporation, Public Relations Society of America (PRSA), WOMMA (Word of Mouth Marketing Association), Wilton Industries, Stonyfield and U-T San Diego.  

Silverpop Acquires PlacePunch, Adds Check-In Centered Offerings


Screen_Shot_2011-10-11_at_10.48.52_AMSilverpop
recently announced the acquisition of PlacePunch, a location-based marketing platform. The partnership provides a new dimension to Silverpop’s Social Connect strategy, and is designed to help marketers drive revenue by being accessible to their customers.

In an effort to efficiently engage with customers tapping into location-based social networks, PlacePunch is designed to help BtoB marketers connect with customers via check-ins that are incorporated into multi-channel campaigns. The suite of marketing programs includes rewards programs; check-in contests; location-based offers; check-In messaging; and reporting and analytics.

Subscribe to this RSS feed