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Act-On Software CEO: Automation Evolution Will Scale Marketing’s Role Within Organizations

macmillanWith Andy MacMillan, Act-On Software

In an interview with Demand Gen Report, Act-On Software CEO Andy MacMillan discussed the new path the company is taking after the departure of founder and former CEO Raghu Raghavan at the end of March. MacMillan also discussed how he sees the marketing automation landscape evolving to position marketing teams to assist in more aspects of their company’s business.

Act-On Records Triple-Digit Revenue Growth In Fiscal 2013

Act-On-TransparentAct-On Software posted a 215% increase in revenue for fiscal 2013 and ended the year with more than 2,000 customers, representing a wide range of sizes and industries.

In addition, the company doubled its workforce to 250 employees and opened three new offices, expanding its reach across three continents and seven office locations.

Dreamforce 2013: Raghu Raghavan, CEO, Act-On Software

 

Raghu Raghavan, CEO, Act-On Software

From Oregon-based startup to a 2000+ customer-base, Act-On CEO Raghu Raghavan speaks with Demand Gen Report at Dreamforce, discussing the amount of growth the company has seen since its start in 2008, while providing on two new product launches.

  • Published in DGR TV

Act-On Reports Strong Q1 Results, Highlights Partner Program Success

Act-On LogoAct-On Software, cloud-based integrated marketing automation software provider, announced Q1 2013 results; 247% revenue and 100% employee increase compared to the same time last year.

The Act-On Partner Ecosystem (APEX) program, which began in Q3 2012, has also seen notable success. Act-On reported that the APEX program has increased its total number of partners to 287. In addition, Act-On rolled out the Agency Control Panel feature. This tool enables agency partners with a single sign-on management interface to provision, manage and report on multiple Act-On accounts. Agencies using this feature can provide clients with revenue impact report that measure campaign performance from initial lead generation to customer acquisition, according to company officials.

Act-On Software Announced $16 Million In New Venture Financing


Marketing automation vendor Act-On Software announced Wednesday that it secured $16 million in new venture financing. The Series D round of financing gives the Beaverton, OR based company a market valuation of approximately $150, according to news reports.

Norwest Venture Partners will lead the current funding round, with existing investors Trinity Ventures, U.S. Venture Partners and Voyager Capital also participating. Previous funding included a $10 million Series C round in June, 2011, and a prior $4 million round.

Act-On Unveils New Partner Program, Hits 1,000-Customer Milestone


Marketing automation vendor Act-On Software, yesterday announced a new partner program titled Act-On Partner Exchange (APEX). The APEX program is designed to bring together Act-On customers and partners. The new offering provides is a new resource for its customers from diverse vertical marketing that can help enhance their online marketing, while offering its partners access to innovative companies.

"We've already seen an exponential increase in customers working with APEX partners," said Shawn Naggiar, Chief Revenue Officer, Act-On Software. "APEX has been designed to be a simple and effective program that encourages partners to easily join the Act-On ecosystem, and for customers to find products and services to optimize their marketing investment."

Act-On Closes $10 Million In Series C Funding; On Pace To Surpass 300-Customer Mark In Q2


Act-On Software
, provider of cloud-based integrated marketing platforms, announced today that it has closed $10 Million Series C funding, led by Trinity Ventures. Existing venture partners Voyager Capital and U.S. Venture Partners, were part of the round, as well as participation from Stanford University.

The Beaverton, OR-based company has grown its staff by more than 200% since its first round of funding in November 2010, according to CEO Raghu Raghavan, and is on pace to exceed the 300-customer mark by the end of Q2 2011.

Act-On Reports 400% Year-Over-Year Revenue With Q3 Results


Act-On Software
, a cloud-based marketing automation platform, recently announced its results for Q3 2011. During the quarter, Act-On added 164 new customers, an increase from 137 in Q2 2011. The company also increased annual recurring revenues by more than 400% year over year.

“We continue to experience unprecedented growth within the marketing automation industry because we deliver the experience that marketers really need, without any pricing or packaging gimmicks,” said Raghu Raghavan, Founder and CEO of Act-On Software. “Our adoption rates continue to validate the incredible demand within the Fortune 5 Million for our solution. We have grown adept at servicing the needs of agile marketing teams, and their growing and evolving needs are fully baked into our DNA. This is only the beginning of this market’s rapid evolution, and we expect to be a leader for years to come.”

Act-On Software Reports 405% Revenue Growth; Expands International Footprint


Screen_Shot_2012-01-20_at_3.01.03_PMAct-On Software
, a provider of marketing automation technology, announced record results for Q4 2011. Act-On reported 171 new customers in the quarter, and a 405% increase year-over-year in annual recurring revenues.

Headquartered in Beaverton, OR, Act-On said it increased its employee count by more than 600% year-over-year, to continue technology innovation and accommodate its commitment to customer support.

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