Responsys, Inc., a provider of on-demand email and cross-channel marketing solutions, announced enhancements to its existing integration with the Adobe Online Marketing Suite, powered by Omniture. Unveiled at the recent Adobe Omniture Summit 2011, the enhancements are aimed at accelerating time-to-market and reducing complexity of cross-channel marketing campaigns.
The update to the Responsys integration is designed to empower marketers by automatically summarizing web analytics data that is captured by Adobe SiteCatalyst, powered by Omniture, into pre-defined audience segments within the Responsys Interact user interface. The integration leverages Adobe Genesis, Adobe’s technology for automating integrations between partner technologies and the Adobe Online Marketing Suite.
- Published in DemandGen Reports