Latest In: Rob Bois

Benchmarking Marketing Automation: The Shift Toward Next Generation Lead Scoring & Segmentation David Raab Director of Product Marketing at Lattice Engines Jim lenskold Lattice Engines predictive lead scoring Rob Bois
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Marketers Eye Predictive Models In Next Generation Of Lead Scoring

Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers…

Industry News November 6
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