Highspot Launches Content Measurement Tool

Highspot Genomics placeitHighspot, a sales enablement platform provider for sales content, unveiled its Content Genomics application to measure content performance. The tools is designed to help marketing and sales teams measure the overall effectiveness of content being used in the sales funnel.

Currently in beta, Content Genomics positions users to track and analyze how sales content is edited throughout the sales cycle and how those revisions impact customer engagement and content ROI. The tools can also help confirm that messaging remains consistent when these revisions take place.

SAVO Secures $35M In Funding For Product Development, Global Expansion

SAVO logoSAVO Group announced it has received $35 million in its latest venture funding round, bringing the total funding to $84 million to-date.

The round of funding, led by Goldman Sachs & Co., will be used to expand SAVO’s global operations and further develop its suite of sales and marketing applications. Two new board members were also announced alongside the funding results: Michael McGinn and Holger Staude from Goldman Sachs’ Private Capital Investing group.

Next Step For Sales And Marketing Alignment: Content To Drive Sales Conversations

sales marketing alignment shutterstock 106052801Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman.

“Being able to provide perspective for the buyer as to how your solution addresses their challenges is a major behavior that differentiates the world-class sales professional from the sales person,” said Joe Galvin, Chief Research Officer of Miller Heiman, at the recent 2014 SAVO Sales Enablement Summit. Citing the 2014 Miller Heiman Sales Best Practices Study, he said there is a 25% performance gap between world-class sales organizations and others.

SAVO’s Sales Process Pro

SAVO logoSales Process Pro from SAVO is designed to provide companies with real-time insight into sales activities. This allows sales and marketing leaders to reinforce training and execution best practices, improve productivity and sales forecasts, and ensure overall deal quality.

B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

C2C 2014 Logo 440This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel.

Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 speakers. Among the major themes are next-generation metrics, understanding content consumption behaviors and strategies for aligning content with sales objectives.

Skura Upgrades Sales Enablement Platform For Greater Visibility

SkuraSales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process.

This next generation technology, which the company calls adaptive sales enablement, is designed to align customer interests and behavior with the content, messaging, and activities of sales and marketing teams.

Dates Set For Third Annual B2B Content2Conversion Conference

B2B C2C Conference logoThe third annual B2B Content2Conversion Conference will be held May 6-7, 2014 at the Pershing Square Signature Center in Manhattan. This educational event is designed to provide business marketers with strategies and tactics to compete in the rapidly expanding sector of content marketing.

The event focuses on helping marketers improve the effectiveness of their inbound and outbound campaigns and drive better engagement with their existing customers and prospects.

SAVO Launches CRM Opportunity Pro On Salesforce AppExchange

SAVO logoSAVO Group, a provider of sales enablement tools, launched its CRM Opportunity Pro on the AppExchange. Integrated with Salesforce, CRM Opportunity Pro is designed to enable organizations to better leverage their customer data to improve lead conversion, drive higher adoption rates and accelerate the sales cycle.

The application also provides a prescriptive process with continuous coaching to revive stalled opportunities and quickly align sales rep activities with the business goals of their customers and prospects, company officials noted.

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