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SAVO Launches CRM Opportunity Pro On Salesforce AppExchange

SAVO logoSAVO Group, a provider of sales enablement tools, launched its CRM Opportunity Pro on the Salesforce.com AppExchange. Integrated with Salesforce, CRM Opportunity Pro is designed to enable organizations to better leverage their customer data to improve lead conversion, drive higher adoption rates and accelerate the sales cycle.

The application also provides a prescriptive process with continuous coaching to revive stalled opportunities and quickly align sales rep activities with the business goals of their customers and prospects, company officials noted.

SAVO Debuts New Sales Enablement Suite

SAVO logoSAVO Group launched its latest software-as-a-service product suite that includes CRM Opportunity Pro, a new offering that integrates with CRM systems to provide opportunity-specific sources for salespeople. The suite is designed to equip sales teams to have more productive conversations at every point of the customer buying cycle, according to company officials.

“We’ve developed this suite from the salesperson’s perspective,” Kurt Andersen, EVP at SAVO, said in an interview with Demand Gen Report. “The goal of sales enablement is to offer dynamic, situational coaching and guidance without the salesperson having to leave their CRM screen.”

Bulldog Solutions Kicks Off PowerPlay Marketing Program

Bulldog logoBulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey.

Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a measurable impact on revenue by implementing a robust content marketing and promotion strategy at the top of the funnel, lead nurturing and conversion tools at the middle and sales enablement tools at the bottom, company officials added.

The Pedowitz Group Adds SEM And SEO To List Of Services

Pedowitz Group logoThe Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that includes Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

The addition of these SEO/SEM services gives the company a better opportunity to assist clients in increasing web site traffic and revenue, according to company sources.

Sales Enablement In The Spotlight As Pressure Builds To Convert More Leads

Sales EnablementMarketing used to just “throw leads over the wall” to the sales department and hope that a good number of them would stick. But now that marketing is responsible for a revenue contribution goal, the walls are tumbling down. It is no longer a question of how many leads marketing can generate, but how they can provide the right content and other resources to sales to ensure that as many leads as possible turn into deals.

The increased pressure to contribute to revenue, along with buyers delaying their engagement with sales until later in the decision-making process, has resulted in rising interest in sales enablement tools over the past six months, industry observers noted.

Ready Or Not, Lead Gen Is Going Mobile For B2B Marketers


MobileWhen it comes to consumer behavior and business marketing on mobile devices, the growth stats are always staggering. Here’s one of the latest, from Pew Internet: 87% of smartphone owners check the Internet or email on their phones, including 68% who do so every day and 25% who say they "mostly go online using their phone, rather than with a computer."

That last number is an important one. “Rather than with a computer” shows that consumer behavior is on a fast track to be the dominant, rather than secondary, content-consumption screen.

Spotlight: Bulldog Solutions RevenueForce


RevenueForceBulldog Solutions’ RevenueForce system is a holistic approach to marketing campaign architecture, design and execution. RevenueForce incorporates audience acquisition, buyer insight assessments, solution nurturing and sales enablement into a highly focused campaign aligned to unique buyer issues.

Jive Software Launches New Marketing Collaboration Tool


Social business technologies are revolutionizing how enterprises can communicate and collaborate with their business networks. In fact, the market for social enterprise applications and related services is projected to expand to expand from $900 million in 2011 to $6.4 billion in 2016, according to a Forrester Research report.

Reflecting this trend, Jive Software, a social business company, has introduced an on-demand collaboration tool that offers team members the ability to connect and work together. The Jive for Marketing Teams tool is designed to decrease the amount of time it takes to get programs delivered to market while helping internal colleagues and external partners, such as agencies and contractors, drive leads, build better brand awareness and reduce operational costs.

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