Latest In: Smarter GTM

ABM ABX b2bmx 2022 Bazaarvoice buyerfocused content marketing Demandbase Forrester Jay Baer Pam Didner Sales Enablement Smarter GTM
#B2BMX 2022: Connection, Collaboration & Content Drive Marketing Success

#B2BMX 2022: Connection, Collaboration & Content Drive Marketing Success

The excitement about connecting in person at the 2022 B2B Marketing Exchange was palpable: For many, it was…

Industry News March 3
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Demandbase Academy Offers New ABX Certification

Demandbase Academy Offers New ABX Certification

Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX…

Industry News February 16
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Gartner Research: 60% Of Orgs With VoC Programs Will Rely On Voice & Text Interactions With Customers Vs. Surveys By 2025

Gartner Research: 60% Of Orgs With VoC Programs Will Rely On Voice & Text Interactions With Customers Vs. Surveys By 2025

Over the next three years, business and customer experience (CX) leaders plan to seek ways to diminish reliance…

Industry News February 1
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Refining RevOps Models To Gain Better Customer Insights & Promote Collaboration

Refining RevOps Models To Gain Better Customer Insights & Promote Collaboration

The days of revenue operations' (RevOps) growing pains are almost in the past, as research predicts that 75%…

Industry News January 19
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Rethink Your GTM Strategy With Orchestrated Customer Engagement In 2022

Rethink Your GTM Strategy With Orchestrated Customer Engagement In 2022

The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders…

Demanding Views December 15
ABM Accountbased marketing accountbased strategies content curation Smarter GTM Uberflip
Is Content Curation The Missing Link To ABM Success?

Is Content Curation The Missing Link To ABM Success?

ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales…

Industry News November 1
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B2B Buying Has Changed Forever: Sales Needs To Catch Up

B2B Buying Has Changed Forever: Sales Needs To Catch Up

B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern…

Demanding Views October 29
brand awareness Demandbase Sales Enablement salesforce Smarter GTM streaming streaming services Terminus video marketing
B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing

B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing

Consumer streaming services hold the lion's share of the at-home entertainment market, with predictions estimating these services will…

Industry News October 6
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8 Questions To Consider When Setting Sales Strategy In A Post-Pandemic World

8 Questions To Consider When Setting Sales Strategy In A Post-Pandemic World

After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that…

Demanding Views September 20
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#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs

#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs

It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…

Industry News August 17
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#B2BSMX Recap: Go-To-Market Improvement Takes Center Stage In Boston

#B2BSMX Recap: Go-To-Market Improvement Takes Center Stage In Boston

The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange…

Industry News August 11
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New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is…

Industry News February 22
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