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6 Keys To Building A High Performance Revenue Marketing Practice: Technology And Results


By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group

Debbie_HeadshotEditor's Note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – including strategy, content, people, process, technology and results. In Part One she talked about
strategy and content and Part Two covered people and processes. In this week's final installment, Debbie addresses Technology and Results.

The Fundamentals: Marketing Automation And CRM

Technology, more specifically marketing automation integrated with CRM, is the foundation for any Revenue Marketing practice. These tools provide the ability to track and report on real revenue contribution from marketing.

News Briefs: Lean Startup Expert Joins HubSpot Advisory Board


'Lean Startup' Expert Eric Ries Joins HubSpot Advisory Board

On Wednesday, marketing automation vendor HubSpot announced that Eric Ries has joined the company's advisory board. Ries is a key proponent of the "lean startup" methodology, which emphasizes iterative development, short product-release cycles and aggressive experimentation as part of the startup process.

Ries has also served as a venture advisor at Kleiner Perkins, is the author of The Lean Startup, and writes the Startup Lessons Learned blog.

6 Keys To Building A High Performance Revenue Marketing Practice: People And Process


By Debbie Qaqish, 
Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group

Debbie_Q

Editor's note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results.  In Part One she talked about Strategy and Content. In Part Two, Debbie discusses People and Process.

People Power

Ever played the fortune cookie game in a Chinese restaurant? You read your fortune from the slip of paper inside your fortune cookie, add two little words – “in bed” -- and it completely changes the meaning of your fortune! 

6 Keys To Building A High Performance Revenue Marketing Practice


By Debbie Qaqish,
Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group

Debbie_QEditor's Note: This is the first installment in a three-part series.

There are six major controls to building and sustaining an effective Revenue Marketing practice: strategy, content, people, process, technology and results. You will use every one of these six controls to set your own unique path and pace for transforming marketing from a cost center to a revenue center.

Pedowitz Group Expands Social Marketing Expertise With Metz Consulting Deal

The Pedowitz Group (TPG), announced its acquisition of social media and social CRM consulting firm Metz Consulting. Focused on providing its marketing clients with social revenue marketing services and expertise, social media expert and author Adam Metz joins TPG as the agency’s first Director of Social Business. Fellow Metz Consulting associate Christina Fan has also joined the company as Associate Revenue Engineer.

“We are extremely proud to join The Pedowitz Group team and look forward to providing our social revenue marketing strategy to TPG clients as part of their expert revenue marketing team,” Metz said in a press release.

Aprimo Announces Alliance 
With The Pedowitz Group For Marketing Studio Support

Aprimo Inc. and The Pedowitz Group recently announced a software/services alliance. Under the new partnership, The Pedowitz Group will provide BtoB strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio On Demand, Aprimo's cloud-based solution for Demand Generation and Marketing Operations.

"The Pedowitz Group has established world-class best practices and techniques that allow BtoB marketing and sales organizations to quickly align and rapidly gain ROI from their investments," said Jeff Chamberlain, VP of BtoB Solutions at Aprimo. "This alliance combines the powerful on-demand marketing automation capabilities in Aprimo Marketing Studio with The Pedowitz Group's leading demand generation agency expertise, providing more implementation options for Aprimo's growing BtoB customer base."

Aprimo Announces Alliance 
With The Pedowitz Group For Marketing Studio Support

Aprimo Inc. and The Pedowitz Group recently announced a software/services alliance. Under the new partnership, The Pedowitz Group will provide BtoB strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio On Demand, Aprimo's cloud-based solution for Demand Generation and Marketing Operations.

"The Pedowitz Group has established world-class best practices and techniques that allow BtoB marketing and sales organizations to quickly align and rapidly gain ROI from their investments," said Jeff Chamberlain, VP of BtoB Solutions at Aprimo. "This alliance combines the powerful on-demand marketing automation capabilities in Aprimo Marketing Studio with The Pedowitz Group's leading demand generation agency expertise, providing more implementation options for Aprimo's growing BtoB customer base."

Pedowitz Group Expands Social Marketing Expertise With Metz Consulting Deal

The Pedowitz Group (TPG), announced its acquisition of social media and social CRM consulting firm Metz Consulting. Focused on providing its marketing clients with social revenue marketing services and expertise, social media expert and author Adam Metz joins TPG as the agency’s first Director of Social Business. Fellow Metz Consulting associate Christina Fan has also joined the company as Associate Revenue Engineer.

“We are extremely proud to join The Pedowitz Group team and look forward to providing our social revenue marketing strategy to TPG clients as part of their expert revenue marketing team,” Metz said in a press release.

New Tools Changing the Demand Generation Approach

By Jeff Pedowitz, president and CEO, The Pedowitz Group

For salespeople and marketers in today’s selling environment, everything has changed.  Executives expect more from marketing than just longer lists of qualified leads — they want a measurable return on their marketing investment. They want proof that marketing activities are making a real impact on revenue.

At the same time, buyers have changed the way they buy. More often than not, prospects have researched your solution online before ever interacting with a salesperson. By the time they are ready to buy, they already know what they want and how much they are willing to pay for it.

Pedowitz Group Forms Global Partnership With Europe’s Leadfabric

The Pedowitz Group recently announced a global alliance with Leadfabric, a thought leader for demand generation services in Europe. The partnership brings together the thought leadership and best practices provided by both firms. Multi-national companies will now be able to work with a single firm to fulfill their demand generation needs on a global basis.

"We are very excited to partner with Leadfabric," said Jeff Pedowitz, President and CEO of The Pedowitz Group. "Their results-oriented philosophy and methodology aligns with our approach and vision for achieving demand generation excellence with our customers. Together, we can now be the global demand generation agency of record and logical first choice for many firms."

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