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The Pedowitz Group Adds SEM And SEO To List Of Services

Pedowitz Group logoThe Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that includes Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

The addition of these SEO/SEM services gives the company a better opportunity to assist clients in increasing web site traffic and revenue, according to company sources.

The Pedowitz Group Unveils Revenue Marketing Analytics Practice

Pedowitz Group logoThe Pedowitz Group announced a new Revenue Marketing Analytics service to help marketers bridge the gap between business intelligence and revenue growth. The service will use partner solutions from GoodData and Birst to unify data and deliver actionable insights, according to company representatives.

Birst combines data from varied sources to help companies answer pressing business questions and address concerns in real time. The business intelligence solution from GoodData enables companies to make better business decisions by transforming data, reports and dashboards into tangible results, company officials noted.

6 Keys To Building A High Performance Revenue Marketing Practice: Technology And Results


By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group

Debbie_HeadshotEditor's Note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – including strategy, content, people, process, technology and results. In Part One she talked about
strategy and content and Part Two covered people and processes. In this week's final installment, Debbie addresses Technology and Results.

The Fundamentals: Marketing Automation And CRM

Technology, more specifically marketing automation integrated with CRM, is the foundation for any Revenue Marketing practice. These tools provide the ability to track and report on real revenue contribution from marketing.

News Briefs: Lean Startup Expert Joins HubSpot Advisory Board


'Lean Startup' Expert Eric Ries Joins HubSpot Advisory Board

On Wednesday, marketing automation vendor HubSpot announced that Eric Ries has joined the company's advisory board. Ries is a key proponent of the "lean startup" methodology, which emphasizes iterative development, short product-release cycles and aggressive experimentation as part of the startup process.

Ries has also served as a venture advisor at Kleiner Perkins, is the author of The Lean Startup, and writes the Startup Lessons Learned blog.

6 Keys To Building A High Performance Revenue Marketing Practice: People And Process


By Debbie Qaqish, 
Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group

Debbie_Q

Editor's note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results.  In Part One she talked about Strategy and Content. In Part Two, Debbie discusses People and Process.

People Power

Ever played the fortune cookie game in a Chinese restaurant? You read your fortune from the slip of paper inside your fortune cookie, add two little words – “in bed” -- and it completely changes the meaning of your fortune! 

6 Keys To Building A High Performance Revenue Marketing Practice


By Debbie Qaqish,
Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group

Debbie_QEditor's Note: This is the first installment in a three-part series.

There are six major controls to building and sustaining an effective Revenue Marketing practice: strategy, content, people, process, technology and results. You will use every one of these six controls to set your own unique path and pace for transforming marketing from a cost center to a revenue center.

Pedowitz Group Expands Social Marketing Expertise With Metz Consulting Deal

The Pedowitz Group (TPG), announced its acquisition of social media and social CRM consulting firm Metz Consulting. Focused on providing its marketing clients with social revenue marketing services and expertise, social media expert and author Adam Metz joins TPG as the agency’s first Director of Social Business. Fellow Metz Consulting associate Christina Fan has also joined the company as Associate Revenue Engineer.

“We are extremely proud to join The Pedowitz Group team and look forward to providing our social revenue marketing strategy to TPG clients as part of their expert revenue marketing team,” Metz said in a press release.

Aprimo Announces Alliance 
With The Pedowitz Group For Marketing Studio Support

Aprimo Inc. and The Pedowitz Group recently announced a software/services alliance. Under the new partnership, The Pedowitz Group will provide BtoB strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio On Demand, Aprimo's cloud-based solution for Demand Generation and Marketing Operations.

"The Pedowitz Group has established world-class best practices and techniques that allow BtoB marketing and sales organizations to quickly align and rapidly gain ROI from their investments," said Jeff Chamberlain, VP of BtoB Solutions at Aprimo. "This alliance combines the powerful on-demand marketing automation capabilities in Aprimo Marketing Studio with The Pedowitz Group's leading demand generation agency expertise, providing more implementation options for Aprimo's growing BtoB customer base."

Aprimo Announces Alliance 
With The Pedowitz Group For Marketing Studio Support

Aprimo Inc. and The Pedowitz Group recently announced a software/services alliance. Under the new partnership, The Pedowitz Group will provide BtoB strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio On Demand, Aprimo's cloud-based solution for Demand Generation and Marketing Operations.

"The Pedowitz Group has established world-class best practices and techniques that allow BtoB marketing and sales organizations to quickly align and rapidly gain ROI from their investments," said Jeff Chamberlain, VP of BtoB Solutions at Aprimo. "This alliance combines the powerful on-demand marketing automation capabilities in Aprimo Marketing Studio with The Pedowitz Group's leading demand generation agency expertise, providing more implementation options for Aprimo's growing BtoB customer base."

Pedowitz Group Expands Social Marketing Expertise With Metz Consulting Deal

The Pedowitz Group (TPG), announced its acquisition of social media and social CRM consulting firm Metz Consulting. Focused on providing its marketing clients with social revenue marketing services and expertise, social media expert and author Adam Metz joins TPG as the agency’s first Director of Social Business. Fellow Metz Consulting associate Christina Fan has also joined the company as Associate Revenue Engineer.

“We are extremely proud to join The Pedowitz Group team and look forward to providing our social revenue marketing strategy to TPG clients as part of their expert revenue marketing team,” Metz said in a press release.

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