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New Tools Changing the Demand Generation Approach

By Jeff Pedowitz, president and CEO, The Pedowitz Group

For salespeople and marketers in today’s selling environment, everything has changed.  Executives expect more from marketing than just longer lists of qualified leads — they want a measurable return on their marketing investment. They want proof that marketing activities are making a real impact on revenue.

At the same time, buyers have changed the way they buy. More often than not, prospects have researched your solution online before ever interacting with a salesperson. By the time they are ready to buy, they already know what they want and how much they are willing to pay for it.

Pedowitz Group Forms Global Partnership With Europe’s Leadfabric

The Pedowitz Group recently announced a global alliance with Leadfabric, a thought leader for demand generation services in Europe. The partnership brings together the thought leadership and best practices provided by both firms. Multi-national companies will now be able to work with a single firm to fulfill their demand generation needs on a global basis.

"We are very excited to partner with Leadfabric," said Jeff Pedowitz, President and CEO of The Pedowitz Group. "Their results-oriented philosophy and methodology aligns with our approach and vision for achieving demand generation excellence with our customers. Together, we can now be the global demand generation agency of record and logical first choice for many firms."

Spikes In Sales, Pipeline Activity Point To 2010 Emerging As Breakout Year

Last month we published an article predicting adoption of demand generation and marketing automation solutions was poised for a growth surge in 2010. However, the fourth quarter sales growth reported by several vendors, combined with a significant uptick in pipeline activity during the first few weeks of the New Year, point to 2010 emerging as a breakout year for the category.

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