By Jeff Pedowitz, president and CEO, The Pedowitz Group
For salespeople and marketers in today’s selling environment, everything has changed. Executives expect more from marketing than just longer lists of qualified leads — they want a measurable return on their marketing investment. They want proof that marketing activities are making a real impact on revenue.
At the same time, buyers have changed the way they buy. More often than not, prospects have researched your solution online before ever interacting with a salesperson. By the time they are ready to buy, they already know what they want and how much they are willing to pay for it.
- Published in DemandGen Reports