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Vidyard Launches Integration With HubSpot For Video Marketing Analytics

vidyard logo white smallVidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year.

The Vidyard platform offers HubSpot customers two applications – Video Mapping and Heat Mapping – that enable marketers to access individual viewing data directly within their HubSpot contact records.

HubSpot Announces Europe Expansion


HubSpot today announced plans to open a  European headquarters in Dublin, Ireland. The new office will open in January 2013 and will provide 150 new jobs within the next three years.

“Our Dublin office will hire aggressively in sales, marketing, account management and support,” accoridng to a HubSpot blog post. “This will provide support for our 600+ customers and value-added resellers outside the U.S.”

HubSpot Unveils Major Upgrades To Its Marketing Automation Platform


volpe-contacts-800-SMHubSpot today announced the release of HubSpot 3, the latest version of the company's flagship marketing automation platform. The update was officially unveiled during HubSpot's Inbound Marketing event, being held this week in Boston.

According to HubSpot Product Marketing Director Rick Burnes, the HubSpot 3 release includes 10 completely new or rebuilt components. These additions will be fully integrated with the platform's existing blogging software, CMS, SEO and marketing analytics tools, in addition to third-party tools available through the HubSpot marketplace.

Burnes stated that closer integration between components was a key goal of the new design. "Many of these [tasks] required hopping around between multiple applications," Burnes said during a HubSpot product announcement call held last Monday. "HubSpot has now pulled all of these tools together into a single, integrated suite."

Pardot Research Shows Gap Between BtoB Social Media Usage & Measurement Of Impact


BtoB marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking the impact of social media programs on lead generation and sales, according to a survey conducted by Pardot.  

The survey, which included input from dozens of companies, aimed to shed light on the developing role of social media in marketing.  Survey questions focused on social marketing etiquette, the influence of social media on lead and sales, the most useful social media tools and the cost to operate social marketing programs.  

The survey found that social media use among BtoB marketers is on the rise —95% of respondents indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.  Yet despite the increased use of these services, only 70% are monitoring the return on spend for these programs.  And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.  

Pardot Research Shows Gap Between BtoB Social Media Usage & Measurement Of Impact


BtoB marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking the impact of social media programs on lead generation and sales, according to a survey conducted by Pardot.  

The survey, which included input from dozens of companies, aimed to shed light on the developing role of social media in marketing.  Survey questions focused on social marketing etiquette, the influence of social media on lead and sales, the most useful social media tools and the cost to operate social marketing programs.  

The survey found that social media use among BtoB marketers is on the rise —95% of respondents indicated they use Facebook, Twitter, LinkedIn, YouTube or corporate blogs to reach prospects.  Yet despite the increased use of these services, only 70% are monitoring the return on spend for these programs.  And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.  

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