Latest In: account targeting

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Integrate Launches New Social Tool & Enhanced Cross-Channel Capabilities At Forrester B2B Summit

Integrate Launches New Social Tool & Enhanced Cross-Channel Capabilities At Forrester B2B Summit

Integrate, a provider of B2B Precision Demand Marketing tools, launched Precision Social and new cross-channel insight capabilities for…

Industry News May 6
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Terminus Launches New Integration To Accelerate Account Targeting Across Partnership Channels

Terminus Launches New Integration To Accelerate Account Targeting Across Partnership Channels

Terminus, an account-based engagement platform, integrated with Crossbeam, a partner ecosystem platform, to help simplify joint-marketing efforts, increase…

Industry News November 23
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6sense Acquires Slintel To Enhance Intent Analysis Capabilities

6sense Acquires Slintel To Enhance Intent Analysis Capabilities

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that…

Industry News October 6
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account engagement account targeting account visibility buyer experience Drift Sales Enablement SalesLoft
Drift & SalesLoft Form Partnership To Strengthen Sales Enablement

Drift & SalesLoft Form Partnership To Strengthen Sales Enablement

Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with…

Industry News August 16
account attribution account targeting ad campaigns LeadsRX podcast advertising podcast attribution Triton Digital
LeadsRx, Triton Digital Integration Aims To Enhance Podcast Ad Campaign Attribution

LeadsRx, Triton Digital Integration Aims To Enhance Podcast Ad Campaign Attribution

The LeadsRx Attribution Platform recently integrated with Triton Digital‘s Omny Studio platform and Tap Advertising server to help…

Solution Spotlight June 21
account targeting alignment engagement outreach marketing sales and marketing enablement Seismic
As Businesses Bounce Back Post-COVID, B2B Orgs Prioritize Accounts On The Rebound

As Businesses Bounce Back Post-COVID, B2B Orgs Prioritize Accounts On The Rebound

As businesses slowly start to reopen, B2B marketers will be tasked to reignite their business operations and identify…

Industry News August 12
6sense ABM account engagement platform account targeting Bombora intent data intent signals
6sense & Bombora Partner To Add Intent Data To Engagement Platform

6sense & Bombora Partner To Add Intent Data To Engagement Platform

6sense, an account-based engagement platform, has partnered with intent data aggregator Bombora to integrate Bombora's Company Surge data…

Industry News May 18
ABM ABM strategies account based marketing account rooms account scoring account targeting Bombora intent data intent monitoring intent signals RollWorks
RollWorks & Bombora Partner To Launch Intent Offering

RollWorks & Bombora Partner To Launch Intent Offering

RollWorks, an account-based platform, has partnered with intent data aggregator Bombora to launch Account Intent as a part…

Industry News April 27
ABM account targeting Accountbased marketing datadriven Demandbase departmental alignment Icertis intent data intent signals RollWorks SiriusDecisions
ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been…

Industry News April 10
ABM account targeting Avention data driven marketing datadriven marketing OneSource
Avention Unveils OneSource ABM Solution For Data-Driven Account Targeting

Avention Unveils OneSource ABM Solution For Data-Driven Account Targeting

Avention, a data solutions provider and maker of OneSource Solutions, announced the release of its OneSource ABM platform.…

Industry News April 28
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LinkedIn Launches ABM Tool Tailored To Sponsored Campaigns

LinkedIn Launches ABM Tool Tailored To Sponsored Campaigns

After a not-so-successful attempt at implementing its Lead Accelerator product after acquiring Bizo, LinkedIn has announced the launch…

Industry News March 3
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Survey: 83% Say ABM Improves Engagement With Target Accounts

Survey: 83% Say ABM Improves Engagement With Target Accounts

The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents…

Industry News October 1
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