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Marketo Unveils Big Data Architecture Platform

1marketoEPMarketo has announced the public availability of its Engagement Platform, which the company said is designed to reduce the complexity of digital transformation by combining a company’s customer data and touch points into one unified platform.

The Engagement Platform, which is now rolling out to Marketo customers, is powered by a new big data architecture—previously codenamed “Project Orion,” which was unveiled last year at the company’s Marketing Nation Summit.

Skyword Adds A.I. Tool to Content Marketing Platform

Skyword, a content marketing platform provider, has launched Skyword Personalized Recommendations (SPR), an artificial intelligence-powered engine, which can help users deliver personalized onsite and email content recommendations.

The solution can track website visits to recommended content that can display on a website or be shared directly within email campaigns. SPR also has integrations with marketing automation, CRM and email marketing engines. The company said the solution will enable brands to grow their audience and boost engagement with prospective customers.

“While 74% of people get frustrated when content has nothing to do with their interests, 60% of marketers struggle to create one-to-one experiences,” said Tom Gerace, Skyword CEO & Founder, in a statement. “Now they can centralize their content creation, distribution and personalization initiatives all within the Skyword Platform, as well as gain actionable insights on all three areas.”

Tact Raises $15 Million To Enhance AI-Powered Sales Tool

1tactTact, an AI-powered CRM platform for sales representatives, has announced it closed a $15 million funding round led by Upfront Ventures, with participation from Microsoft Ventures. The company said it plans to use the funding to add new customers, expand its offices and finalize new patents.

Planning Ahead: 4 B2B Trends To Master For 2017

As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year.

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