Latest In: buyer activity

buyer activity buyer authentication digital experiences digital marketing management
3 Ways To Simplify Buyer Authentication & Satisfy Digital Buying Experiences

3 Ways To Simplify Buyer Authentication & Satisfy Digital Buying Experiences

B2B buyers expect a stress-free digital experience (DX) when interacting with brands, but the complexity of digital identification…

Blog October 19
Allison Snow buyer activity Forrester Google+ Iron Mountain kpis Leslie Alore Marketing marketing performance measurment Masha Finkelstein Pat Oldenburg performance metrics pipeline velocity ServiceMax
Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…

Industry News January 9
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