Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of the 2017 B2B Marketing Exchange. In the opening remarks, members of the Demand Gen Report editorial team touched on some of the current key trends in the B2B landscape.
An Interview With Nick Toman, CEB
As more stakeholders take part in B2B buying committees, solution providers must bring this committee to a consensus on the company’s problems and potential solutions before a tech selection can be made. However, committee members’ disparate views can make this a tough task to overcome.
How does a 126% increase in revenue impact sound? For marketing executives looking to improve their revenue contribution, the first place to start is increasing conversion rates at different stages of the funnel.
In this upcoming webinar titled, "Rev Up Your Lead Gen Engines," we'll hear from Brian Conway, Director of Marketing Operations at CEB. CEB is the world's leading member-based advisory company, serving 16,000 senior leaders from more than 6,000 organizations across 60 countries with the insights and actionable solutions they need to respond quickly to evolving business conditions and transform operations. Brian will share insights into how the company optimized their forms to achieve a 105% increase in form conversion and 126% increase in revenue impact.