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Forrester's Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

Forrester’s Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

This is a five-minute read; but for the short attention spans among us, I'll cut to the chase.…

Demanding Views January 7
#B2BMX alignment buyer centricity C2C ceb Content Preferences Survey Forrester IDC measurement
#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
#B2BMX ABM Accountbased marketing ceb Challenger Customer Nick Toman Sales Enablement
#B2BMX Event Preview: The Challenger Customer Author On Consensus Among B2B Buyers

#B2BMX Event Preview: The Challenger Customer Author On Consensus Among B2B Buyers

An Interview With Nick Toman, CEB  As more stakeholders take part in B2B buying committees, solution providers must…

Blog February 1
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Gartner Acquires CEB For $2.6 Billion

Gartner Acquires CEB For $2.6 Billion

Technology research firm Gartner announced it has agreed to acquire advisory company CEB Inc. The company said the…

Financial News January 6
ceb customer customers mobilizer Patrick Spenner The Uberflip Experience
Prioritize Mobilizer Customers To Win Deals

Prioritize Mobilizer Customers To Win Deals

Driving B2B sales requires identifying the right customers within an organization, an age-old marketing and sales challenge. With…

Industry News September 14
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