Latest In: cross channel

case studies content marketing Content Marketing Institute Content Marketing World cross channel customer testimonials events influencers longterm Okta Oracle SAP SAP Ariba TechTarget
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…

Industry News July 18
algorithmic attribution brand engagement cross channel crosschannel customer journey Forrester Consulting study Visual IQ
Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…

Industry News August 30
B2B marketing campaign management cross channel Demand Gen Report email marketing exacttarget Forrester Research Gap Direct Jim Roemmer lead management lead nurturing marketing ROI social listening social media The Key To Successful Cross-channel Marketing

Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There's no need to build the case for cross-channel marketing because it's already top of mind for a…

Industry News November 2
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
cross channel Distributed Marketing email marketing Responsys Responsys Interact Suite
Screen_Shot_2011-10-18_at_10.00.32_AM

Responsys Rolls Out Local, Mobile Features As Part Of Fall 2011 Interact Suite Release

Responsys, Inc., a provider of email and cross-channel marketing solutions, announced the irelease of Responsys Interact Fall ‘11,…

Industry News October 18
cross channel exacttarget interactive marketing hub Klout marketo product launches social integrations

ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite

ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to…

Industry News September 19
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series