3 Ways To Turn Your Customers’ Bad Experiences Into Positive Outcomes
As the saying goes, sh*t happens. But just because bad experiences are part of life doesn't mean they…
Demanding Views March 31
Latest In: Customer Advocacy
Chili Piper Welcomes First Chief Customer Officer
Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…
Industry News October 7
3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships
Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on…
Blog October 21
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…
Industry News April 29
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…
Industry News October 10
9 Steps To Operationalize CX And Achieve Advocacy
How can firms operationalize the customer experience and create customers for life? It is great to talk about…
Demanding Views September 4
Customer Advocacy Marketing—Make It About Them, Not About You
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…
Blog March 1
Act-On Extends Automation Capabilities Beyond Acquisition Marketing
Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the…
Industry News April 22
