Latest In: data

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TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…

Industry News February 12
data Data management digital marketing marketing technology MarTech ROI Shift Paradigm technology
So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
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Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…

Blog January 30
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Using The Right Data To Beat Analysis Paralysis

Using The Right Data To Beat Analysis Paralysis

The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…

Demanding Views January 26
communication communications data Data management data strategies Snowflake
Snowflake Appoints Brad Burns As Chief Communications Officer

Snowflake Appoints Brad Burns As Chief Communications Officer

Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role,…

Industry News January 25
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Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access

Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access

Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox's…

Industry News January 12
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Seek AI & Prodigy Forge New Partnership To Help Enhance Data Access For Brand Marketers

Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL (NL2SQL) technology…

Industry News December 18
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The Top B2B Marketing Topics Of 2023, According To ‘Demand Gen Report’ Readers

The Top B2B Marketing Topics Of 2023, According To ‘Demand Gen Report’ Readers

Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z'ers is Spotify…

Industry News December 6
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HubSpot To Acquire B2B Intelligence Provider Clearbit

HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring…

Industry News November 2
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6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment

6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment

6sense, a revenue AI platform that seeks to revolutionize the way B2B organizations create, manage and convert pipeline…

Industry News October 23
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Mindtickle Unveils New Features & Updates To Help Maximize GTM Productivity

Mindtickle Unveils New Features & Updates To Help Maximize GTM Productivity

Mindtickle, a data-driven sales enablement and readiness platform, revealed new AI-powered capabilities designed to streamline workflows for revenue…

Industry News October 18
AI artificial intelligence buyer intent buyer intent data customer experiences customer journey data Data management data strategies intent data intent strategies
VectorMine – stock.adobe.com

B2B Intent Data Trends To Drive Marketing Success

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data…

Blog October 10
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