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How Intent Data Can Supercharge Your Content Syndication Initiatives

Kay Kienast252c CMO True InfluenceIf you are responsible for lead generation activities, website content, white papers, blogs, links, articles, tweets, E-books, videos and more, chances are you’re a true believer that content is king. The ability to push your content out to publishers and third-party sites, while you retain full copyright, helps you reach potential prospects who may never have been introduced to your products or services otherwise. In essence, you’ll have the distinct advantage of reaching a much broader audience in a much shorter period of time.

ABM Workout Plan: A Crawl, Walk, Run Approach To Obtaining Buyer Data

Most marketers don’t automatically think of data and analytics when it comes to ABM. However, industry experts agree that ABM is a data and analytics challenge because you have to leverage data and analytics to understand who you’re going to target, what you’re going to say to them and how you’re going to drive action throughout the company based on the accounts that matter most to you.

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Bombora Unveils Marketo Integration For Intent-Driven Data Workflows

Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The company’s data aims to align sales and marketing teams, enabling them to act on the knowledge of what companies are researching what products.

Recently, Bombora introduced an integration with Marketo’s Engagement Platform to surface intent-driven data directly into marketing workflows. This integration positions B2B companies to better segment prospects, create relevant content for nurture flows, augment lead or account scoring models and orchestrate integrated account-based marketing programs.  


Bombora’s Company Surge Analytics is designed to help B2B marketing and sales teams identify when their target organizations are actively researching topics relevant to their products or services. The intensity of the research compared to historical benchmarks is represented by a Surge Score from zero to 100. Using this information, marketers are equipped to drive more qualified demand, while sales teams can prioritize accounts and hold higher-quality conversations. 


Bombora’s solution is aimed at marketing and sales teams in B2B companies across all vertical markets and sizes. Advertising agencies and B2B publishers also use Bombora’s data for digital advertising, programmatic account-based marketing and content production.   


Along with the recent Marketo integration, Bombora has integrations into leading CRM and marketing automation providers, including Salesforce. Additionally, the company has an extensive partner ecosystem to activate the data across B2B marketing and sales workflows.  


Bombora’s pricing models include an annual subscription based on B2B topic tiers, CPM, vCPM or percentage of media spending for digital advertising. 


Bombora’s clients include Oracle, IBM, Lenovo, Salesforce, Cloudera, Adobe, EMC, Juniper Networks, Marketo and more.


Bombora operates the largest cooperative of premium B2B media companies for the broadest access to B2B intent, demographic and firmographic data. The data is organized through data science modeling to produce Company Surge Analytics, which help businesses identify prospects demonstrating a strong interest in their products or services. Bombora uses native integration and a robust partner ecosystem to enable easy data activation for sales and marketing use. 



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