Blitzen is a demand generation solution that can help B2B marketers track prospective buyers and capture website visitors’ attention through personalized and interactive content.
Key features of the solution include:
Blitzen’s targeted users include B2B demand generation and marketing teams.
Blitzen integrates with CRMs such as Hubspot CRM, Salesforce, Pipedrive and Salesforce IQ. The solution also integrates with email automation platforms such as Mailchimp, and productivity apps such as Google Sheets, Trello and Slack.
Pricing starts at $25 per month.
Current clients include Shopify, BMW, Refrigiwear and Vidyard.
Blitzen is a SaaS marketing solution that’s easy enough for SMBs to use, but powerful enough for B2B enterprises. It combines the benefits of interactive content, personalization and lead management into an out-of the-box demand generation solution.
While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers, successful B2B organizations are finding that a full-funnel approach — fueled by data analytics and new interactive content formats — can properly engage and nurture prospects within key accounts. This leads to more personalized conversations for sales reps, and an enhanced customer experience.
These topics (and more) will be discussed throughout Demand Gen Report’s Lead LifeCycle Series, an online webinar series taking place July 18-27. Attendees will be able to access more than 11 hours of content covering the top trends and best practices B2B organizations are leveraging to woo buyers at each stage of the funnel.
“Our annual Lead LifeCycle Series will provide B2B marketing and sales practitioners with the information they need to further enhance their content, messaging and campaigns,” said Carol Krol, Editor-in-Chief at Demand Gen Report. “From driving leads to enabling sales, this webinar series will have everything you need to accelerate your sales funnel from top to bottom.”
Here’s a quick rundown of what attendees can expect from the two-week-long webinar series.
Expansions in strategy and technology have enabled B2B marketers to better tackle the task of incorporating an account-based approach to the way they market throughout the sales funnel. But one of the main hurdles with ABM implementation is understanding where to start.
During the opening session of the series, Radius’ Shari Johnston will provide a playbook for building the foundation of every account-based strategy. The session will also highlight use cases from ABM veterans who will discuss their ventures with the strategy.
In a session with Act-On Software, attendees will learn how modern technology makes ABM accessible, scalable and repeatable — and how it is delivering some tremendous results. The session will also address the new ABM funnel metrics companies can use to fast-track prospects to final sale.
The combination of processes and technology not only leads to alignment, but also helps companies identify the best metrics for tracking overall marketing and sales success.
In EverString’s session, the company will discuss how it has aligned sales and marketing, and fed the top of the funnel in the process. This session will also cover how to identify and fix sales and marketing misalignment, outlining key metrics and strategies for maintaining a relationship that enables both teams to work together to increase pipeline.
B2B buyers do not care if you are engaging with them via ABM or not — they expect a relevant and engaging customer experience that is consistent throughout their buying journey. As more and more content is created on a daily basis, interactive content formats are being created to catch buyers’ eyes and keep the marketer’s brand top-of-mind.
Content4Demand will spotlight a common challenge for B2B marketers: While interactivity and cutting-edge content formats are used for the top of the funnel, and the bottom of the funnel is fueled by case studies and more product-focused resources, the middle of the funnel is often neglected. The session will detail how interactive content can be leveraged in the middle of the funnel to nurture prospective buyers within target accounts and nudge them closer to a purchase decision.
Campaigns fueled by compelling content are not only driving better results, such as open and click-through rates, they are also proving to be more cost-efficient in converting and accelerating the flow of qualified leads.
During a session with SnapApp, attendees will learn how interactive and conversational content formats drive engagement and campaign conversion results.
Today’s era of content engagement is changing the marketing playbook, creating new rules for marketers looking to tap into the content needs and preferences of potential buyers. To identify those content preferences, marketers have to leverage a variety of metrics and behavioral analytics to better understand how buyers engage with their brand.
LookBookHQ will highlight how the buyer’s digital body language can help B2B companies identify their most sales-ready prospects and improve conversion rates by leveraging that insight in the content creation process.
Audience data can also bring value to a variety of initiatives across multiple channels. Email is a prime example. Leveraging behavioral insight from key prospects, marketers can segment their database to keep emails as relevant as possible to maximize engagement.
Social123 will discuss real-world examples of how companies are optimizing their audience data to better segment their database and target the right prospects with relevant content. The session will show how segmentation and targeting can help improve messaging and enable marketers to pair top-notch content with key personas.
Once marketers are leveraging their audience data, predictive marketing becomes an option to take campaigns to the next level. Not only do predictive analytic solutions have the potential to enhance lead scoring efforts; the technology may also identify prospects that have been flying under the radar.
Lattice Engines will discuss use cases from CDW, Intel Security and Hootsuite to highlight how predictive analytics enabled these companies to improve conversion rates at various stages of the sales funnel.
ABM, interactive content and data-driven marketing are only a few of the topics Demand Gen Report will cover during the two-week-long series. Some of the other sessions taking place during the 2016 Lead LifeCycle Series include:
Want to learn more? Click here to view the full agenda for the 2016 Lead LifeCycle Series, taking place July 18 – 27.
Interact, an interactive content platform, launched a new application on the Oracle Marketing AppCloud designed to provide users with interactive content formats such as quizzes, assessments and giveaways. The company said the app was designed to help B2B marketers create more data-driven, buyer-focused and creative content to increase engagement and message relevancy.
"B2B doesn't have to be boring!"
That was one of many great takeaways provided by David Meerman Scott during the keynote session at last week’s Content2Conversion Conference. The noted author of New Rules of Marketing & PR shared that many B2B organizations are still thinking of content marketing purely as white papers and spec sheets.
However, more than 40 sessions during the event revealed that B2B brands are quickly stepping up their creativity with more visually focused pieces and interactive formats that work well across all screen sizes.
The piece provides “deep dives” with visually compelling links on how themes were created and the payoffs realized from campaigns that extends far beyond the traditional white paper formula.
Here is a snapshot of some of the award-winning brands you’ll learn more about in the piece:
American Express — See how the leader in business travel used exclusive survey data across a variety of formats, including infographics, “listicles” and E-books.
Blackbaud — Tap into the interactive journey the company created with a menu of calculators, quizzes and videos to highlight an expanded educational effort for its clients.
Cox Media — Uncover a new approach to planning by checking out the “advent” calendar-style asset the company created, which revealed a new asset every week.
Dell — Learn how the tech giant re-wrote the rules of lead nurture programs by aligning more than 1,200 content assets to specific stages of the buying cycle.
LinkedIn — Connect with how the social leader used influential authors Brian Solis and cartoonist Hugh MacLeod to illustrate the key message that content is currency.
NASDAQ — Experience the interactive format NASDAQ used to relate its rich history and innovation, which was later featured on mobile screens as well as the video tower in New York’s Times Square.
“The Killer Content Depths” is not only a great way to learn more about the creative approach B2B brands are taking, but it will also give you a first-hand opportunity to experience the Ceros platform. As active participants in the publishing and custom content space, we have quickly become big fans of Ceros, because it allows our team to create interactive infographics, dynamic E-books and rich iPaper experiences, all without requiring coding.
Check out the piece and let us know what you think.
We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it encourages prospects to dive deeper. One source even suggests that by 2017, 74% of online consumption will be in video form.
B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to promote engagement throughout the buyer's journey.
Content marketing has become an integral part of the B2B landscape. Interactive and video content are gaining significant traction as marketers seek more engaging alternatives to standard white papers and E-books. According to the 2013 Demand Gen Report B2B Content Preferences Survey, 50% of respondents said they had viewed a video to research a B2B purchasing decision in the past year.
Video and interactive content offer a rich set of metrics and the ability to add more compelling calls to action based on how the buyer engages with the video or interactive content. If, for example, a buyer exhibits an interest in a segment of a video on a particular feature of your offering, they can be directed to a white paper for more detailed information.
SnapApp is a marketing platform that enables companies to create interactive content that generates leads and drives revenue across the web, mobile, social and email.
Companies use SnapApp to: