- Published in Case In Point
If you’re frustrated with the quality of leads that you’re getting from marketing, you’re not alone. According to a CEB study, 49% of sales reps actually ignore more than half of marketing leads. And no wonder. Gleanster Research estimates that only 25% of marketing leads are worth passing along to sales.
Let’s Verify is a proprietary lead verification platform from INFUSEmedia that aims to sift out invalid leads with questionable or erroneous data. The platform is designed to equip sales teams with accurate, high-quality records in order to improve lead generation, accelerate pipeline and increase revenue.
NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers with real first-party data from in-market professionals to enhance demand generation, lead quality and downstream conversion.
So, here’s a dirty little secret: the companies that fail to build a successful sales pipeline almost always believe that buying a good list of prospects will fix their business.
Metadata is designed to automatically simplify and accelerate the effectiveness of account-based advertising campaigns. It aims to eliminate operational, manual tasks and optimize performance using AI and multivariate testing to execute hundreds of campaigns in a few clicks.