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A Blueprint Of The Lead Generation Ecosystem

Many factors play a role in the success of a marketing campaign. However, the marketing magic really happens when these different elements integrate with one another and build off each other's success to form a cohesive campaign.

This infographic from Straight North connects the dots from traffic sources to net-new customers and also highlights key players in each category of the lead generation ecosystem.

Do Leads Matter Anymore?

As part of the excitement building around account-based marketing (ABM), there has been a growing school of thought that leads and conventional funnel metrics will become a thing of the past.

  • Published in Blog
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