ABM, Nurturing And Data Spotlight Inaugural Campaign Optimization Series

B2B buying habits are adapting and evolving at a rapid rate thanks to the growth of technology and information at the buyer’s disposal. To accommodate this behavior, B2B organizations need to continuously optimize their campaigns to meet buyer expectations. That includes everything from maximizing account-based marketing (ABM) and boosting sales enablement to fine tuning the role data plays within campaigns.

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