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B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages…

Industry News March 14
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Survey: Lack Of Processes, Metrics Holding Back Content Marketing

The growth in content marketing can be partially attributed to the increased adoption of marketing automation to support…

Industry News November 20
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The Rise Of The Marketing Technology Officer

Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study…

Demanding Views January 3
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Marketers Rethinking Campaigns By Doubling Down On Content, Interactive Formats

The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very…

Industry News November 28
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