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Adding Social Fuel To Demand Generation Programs


OD calendar templateThis webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.

HubSpot Integrates With LinkedIn Company Pages

HubSpot LinkedInUsers of HubSpot’s Social Inbox can now publish and promote content directly to LinkedIn Company Pages from the marketing automation platform.

Prior to adding LinkedIn Company Pages, Social Inbox enabled marketers to publish and share content across Twitter, Facebook and LinkedIn Groups from within HubSpot.

Mike Volpe, CMO of Hubspot, said that the marketing automation vendor’s data identified LinkedIn as the highest generator of visitor-to-lead conversion out of all other social marketing channels.

7 Ways Sales Professionals Drive Revenue With Social Selling

Shadow LinkedIn 7 Ways Sales Professionals Drive Revenue-with Social-Selling ebook v19
QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team.


Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections.

This new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.

  • Published in E-books

2013 B2B Content Survey: Trust Is A Make-Or-Break Issue For Today’s Buyers

cps 2013More than ever, B2B buyers rely on content – all types of content – to research and make purchasing decisions. That’s good news for content marketers working to validate their approach and secure more resources for their campaigns.

According to our 2013 B2B Content Preferences Survey, however, content marketers also face a growing number of challenges. Many buyers say they are overwhelmed by the amount of content available to them; they are more concerned about finding trustworthy content that focuses on hard data and demonstrable value, rather than still-typical sales messages.

LinkedIn Buys Pulse News Reader

LinkedInLogoThe professional networking site LinkedIn acquired Pulse, a news reader and mobile content distribution platform owned by Alphonso Labs. The announcement comes at a time when users of Google Reader, which is being shut down this summer, are looking for an alternative application.

The transaction is valued at approximately $90 million, subject to adjustment, in a combination of approximately 90% stock and approximately 10% cash. The acquisition is expected to close during the second quarter of 2013.

7 Ways Sales Professionals Drive Revenue With Social Selling

Shadow LinkedIn 7 Ways Sales Professionals Drive Revenue-with Social-Selling ebook v19
QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team.


Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections.

This new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.

  • Published in E-books

Marketo Program Puts Focus On Customer Community, Partner Ecosystem


Marketo
announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's marketing automation users and connect them with third-party tools and services.

Marketo Program Exchange is being positioned as the first major piece of Marketo's Marketing Nation – a unifying concept for the company's partner ecosystem, user community, application hooks and other components.

Why Effective Multi-Channel Marketing Requires Customer Intelligence

By Joe Cordo, CMO of Extraprise

Editor's note: this is the second in a two-part series. Read Part One here.

Joe_CordoLast week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind of marketing to customers and prospects regardless of the channel. Today, we take it one step further by discussing the role of personalization and how it can be applied across multiple channels.

Silverpop Partners With Janrain, Adds Social Sign-In Email Address Collector Via LinkedIn


Silverpop
, a digital marketing technology provider, today announced a partnership with Janrain to collect email addresses of prospects who register for offers using their LinkedIn credentials.

“Social Sign-In benefits both buyers and marketers, making registration processes simpler, thus decreasing the possibility of form abandonment while also getting the marketer closer to the social behaviors of each contact,” said Bryan Brown, Product Strategy Director at Silverpop, in a company press release. “For B2B marketers, while the information collected from social networks like Facebook and Twitter is certainly valuable, the likelihood of attaining a contact’s business email address is low. With LinkedIn accounts, individuals are more likely to include their business-related information.”

Mid-Year Review: Social Media, Video, Leading The Pack In Demand Generation Tactics

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.

For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.

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