Latest In: marketing performance measurment

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Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…

Industry News January 9
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Allocadia Launches Marketing Performance Dashboards

Allocadia Launches Marketing Performance Dashboards

Allocadia's Marketing Performance Management (MPM) dashboards are designed to help marketers better understand where to invest their budget.

Solution Spotlight January 30
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