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Why Effective Multi-Channel Marketing Requires Customer Intelligence

By Joe Cordo, CMO of Extraprise

Editor's note: this is the second in a two-part series. Read Part One here.

Joe_CordoLast week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind of marketing to customers and prospects regardless of the channel. Today, we take it one step further by discussing the role of personalization and how it can be applied across multiple channels.

Qvidian Announces Sales Playbook Update


Sales performance management vendor Qvidian recently released a major update to its sales playbooks and analytics software, including tighter integration with the Salesforce.com platform.

Qvidian Sales Playbooks use an automated and standardized process to provide guidance, content assets, coaching tips and best practices to salespeople, based on the context of a particular deal. The content and best practices being offered can vary to match a specific selling situation, and Sales Playbook content is managed and delivered from within Salesforce.com.

Jive Software Launches New Marketing Collaboration Tool


Social business technologies are revolutionizing how enterprises can communicate and collaborate with their business networks. In fact, the market for social enterprise applications and related services is projected to expand to expand from $900 million in 2011 to $6.4 billion in 2016, according to a Forrester Research report.

Reflecting this trend, Jive Software, a social business company, has introduced an on-demand collaboration tool that offers team members the ability to connect and work together. The Jive for Marketing Teams tool is designed to decrease the amount of time it takes to get programs delivered to market while helping internal colleagues and external partners, such as agencies and contractors, drive leads, build better brand awareness and reduce operational costs.

Eloqua Experience Tops 1,200 Attendees; Highlights Social, Mobile, App Integration


eloqua_experience_2011Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to make a lot of noise during its user event this week. Eloqua Experience drew more than 1,200 attendees to San Francisco, CA, an increase of 42% year-over-year, according to Eloqua’s CEO Joe Payne.

Although Payne could not highlight specific forward-looking statements due to the filing, he did note the company’s continued growth acceleration. Eloqua reported it is growing at nearly 40% year-over-year through Q3 2011. The company serves more than 80,000 individual users in more than 40 countries, and now supports more than 6 billion transactions a day.

During the kickoff keynote, Payne emphasized the company’s strategy to address the shift to “SaaS 2.0” — where mobile, social and apps are driving the new models for delivery, engagement and integration.

Eloqua Experience Tops 1,200 Attendees; Highlights Social, Mobile, App Integration


eloqua_experience_2011Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to make a lot of noise during its user event this week. Eloqua Experience drew more than 1,200 attendees to San Francisco, CA, an increase of 42% year-over-year, according to Eloqua’s CEO Joe Payne.

Although Payne could not highlight specific forward-looking statements due to the filing, he did note the company’s continued growth acceleration. Eloqua reported it is growing at nearly 40% year-over-year through Q3 2011. The company serves more than 80,000 individual users in more than 40 countries, and now supports more than 6 billion transactions a day.

During the kickoff keynote, Payne emphasized the company’s strategy to address the shift to “SaaS 2.0” — where mobile, social and apps are driving the new models for delivery, engagement and integration.

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