Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

Optimizely placeitOptimizely has added personalization capabilities to its Optimizely Experience Optimization Platform designed to help marketers tailor customers’ mobile and website experiences.

Optimizely Personalization uses internal and external data sources, including Demandbase and Oracle BlueKai, for real-time personalization.

"Marketers can use the platform to create campaigns targeted at multiple audiences to personalize at scale," said Jon Noronha, Senior Product Manager at Optimizely, said in an interview with Demand Gen Report.

Optimizely Personalization positions marketers to:

  • Target visitors in real time based on the actions they take on the company’s website as well as information from other data sources;
  • Create experiences tailored to each audience; and
  • Measure the impact of the changes being made for each audience.

HubSpot Acquires Rekindle App For Developing Personalized Contact Lists

HubSpot Logo 2xHubSpot has acquired Rekindle, a company that offers a mobile app intended to gather updated contact information from across all of a person's contact networks. The acquisition positions HubSpot users to gain insights into prospects through mutual connections. The financial terms of the deal were not disclosed.

The announcement comes during a time of considerable growth for HubSpot. The company launched its IPO in the latter half of 2014, and reported a 51% increase in revenue in its first quarter as a public company.

B2B Marketers Leverage The Marketing Cloud To Personalize Engagement

MarketingCloudFeature imageFollowing several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing cloud.

Personalization is among the key benefits of marketing clouds, as they offer B2B marketers the ability to collect data on how prospects are interacting with the company through their buying journey. Marketers can track and access prospect insights from a central location, where the data can be leveraged for a range of marketing activities.

Demandbase Raises $15M To Grow B2B Ad Targeting Platform

DemandbaselogoDemandbase recently received $15 million in equity financing from various investors. The B2B targeting and personalization company financing will use the investment to accelerate the growth of its advertising solutions and fund additional innovations slated for release in 2014.

The company has experienced significant growth in 2013, with the cloud-based platform tripling its volume of web interactions.

Webinar: Mixing “Always-On” Channels And Retargeting To Boost Lead Nurturing

webinars shutterstock 134249441Marketers are always looking to generate more leads, but many leads don’t receive sufficient nurturing to realize their full potential.

In a recent webinar, titled Always-On” Marketing: Reaching Prospects Anywhere With Display Advertising And Marketing Automation, representatives from Bizo highlighted reasons why lead nurturing is a necessity for B2B marketers and outlined techniques to boost nurture performance.

Silverpop Brings More Personalization To Web Sites With Smart Content

silverpop logo
customers now have the opportunity to personalize their web sites with the launch of Smart Content.

Smart Content is designed to connect with the Silverpop Engage marketing database and the user web site, allowing for new, personalized content to be written in HTML coding in real time. When consumers visit a site supported with Smart Content, the marketing automation solution will automatically recognize them and present tailored content on the page based on behavioral marketing data.

Get Your Email Program Organized With Marketing Automation

Valentine Ellen SilverpopBy Ellen Valentine, Product Evangelist, Silverpop

In the old days of email marketing, batch and blast was the most effective, not to mention the only, way to reach thousands of contacts at once. It was a reliable method, but it is no longer as practical or beneficial. Contacts are inundated constantly with messages and ads — whether it’s in their inboxes, on social channels or the web. Impersonal, irrelevant messages will receive a quick delete without a second thought.

Study Reveals Tracking Lifecycle Of Current Customers A Key Priority

Eloqua Survey Ebook The Next Gen Customer Lifecycle MarketingB2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers.

A recent study, The Next Generation Of Customer Lifecycle Marketing, revealed just how important this trend has become. According to the study, two thirds of the marketers polled said that tracking the lifecycle of their current customers is now an important activity for their organizations.

Aprimo Adds Cloud-Based Digital Messaging Solution

yesterday announced the availability of its Digital Messaging Center, a comprehensive cloud-based solution that offers a hub for managing digital messaging activity. The Digital Messaging Center incorporates messaging technology obtained through Teradata’s recent eCircle acquisition.

Aprimo Digital Messaging Center integrates with web analytics tools, CRM platforms, e-commerce systems and in-house databases to provide real-time access to customer preferences and behavioral data from all channels. The solution enables marketers to operate more efficiently, while simultaneously building customer trust by providing automation support in the following areas:

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