Aprimo yesterday announced the availability of its Digital Messaging Center, a comprehensive cloud-based solution that offers a hub for managing digital messaging activity. The Digital Messaging Center incorporates messaging technology obtained through Teradata’s recent eCircle acquisition.
Aprimo Digital Messaging Center integrates with web analytics tools, CRM platforms, e-commerce systems and in-house databases to provide real-time access to customer preferences and behavioral data from all channels. The solution enables marketers to operate more efficiently, while simultaneously building customer trust by providing automation support in the following areas:
- Published in News Briefs