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Aprimo Adds Cloud-Based Digital Messaging Solution


Aprimo
yesterday announced the availability of its Digital Messaging Center, a comprehensive cloud-based solution that offers a hub for managing digital messaging activity. The Digital Messaging Center incorporates messaging technology obtained through Teradata’s recent eCircle acquisition.

Aprimo Digital Messaging Center integrates with web analytics tools, CRM platforms, e-commerce systems and in-house databases to provide real-time access to customer preferences and behavioral data from all channels. The solution enables marketers to operate more efficiently, while simultaneously building customer trust by providing automation support in the following areas:

Pardot Adds Updated Personalization, Landing Page Tools To Marketing Automation Solution


dynamic-website-contentPardot last week announced a number of updates to the company's flagship marketing automation platform. This round of updates – which follow more than a dozen other new features released earlier this quarter – focus on the Pardot platform's landing page creating and web site personalization tools.

For landing page creation, the Pardot marketing automation platform features a new user interface designed to speed and simplify the page creation process. This includes a new set of landing page templates, as well as a drag-and-drop tool for adding external content to pages. HTML editing and hand-coding support is also available for advanced users.

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