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B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment

B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment

Sales and marketing are not aligned within most organizations, and it has been a common pain point for…

Industry News November 18
Ann Handley B2B B2B marketing Bizo blog Content content marketing customer acquisition Customer loyalty Demand Gen Report Digital Marketing Remix Joe Chernov Kelly Services lead generation MarketingProfs roundtable Sean Callahan social media Tood Wheatland

Experts Reveal Content Marketing Truisms—And A Few Important Non-Truisms

Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate,…

Industry News November 6
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