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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

C2C15: Leveraging Influencers For Credible, Valuable Content

Nearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is driving their buying decisions. Demand is high, not for more content, but for more meaningful content. Meaningful content is obtainable through partnering with influential people in the industry, according to Lee Odden,…

Forrester's Laura Ramos To Highlight Content Storytelling Strategies At C2C

Compelling content that entertains and educates its target audience can often be more successful than other generic content shared during a campaign. It is crucial that content marketers align with their buyers and bring context to the content that they are providing prospective buyers. Without this alignment, their content marketing…

SiriusDecisions' Jason Hekl To Discuss Next-Gen Demand Gen At C2C

Demand generation is a crucial aspect of today's B2B marketing routine, and the fluid landscape of the B2B buying cycle causes marketing teams to continually adapt and reorganize the way organizations drive awareness to the products and services they offer. At the upcoming B2B Content2Conversion Conference/Demand Gen Summit, Jason Hekl,…

Study: 40% Of Generated Leads Are Invalid, Incomplete Or Duplicated

Out of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent report by Integrate, a cloud-based…

B2B Marketers Build More Detailed Buyer Personas To Fine-Tune Targeting

B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost responses from their lead nurturing campaigns. Demand Gen Report’s Lead Nurturing Benchmarking Study shows…
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