The ABM orchestration platform 6sense has partnered with Drift, a conversational marketing and sales technology company, to provide users with account identification capabilities via Drift’s Intel feature, which is designed to enable marketers to turn anonymous website visitors into qualified leads for sales in real-time.
According to the company, the integration of 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers. Joint customers can also bring 6sense account segments and buying stage predictions into Drift to drive ABM strategies.
“As traditional marketing tactics like web forms and email have become less effective, sellers and marketers have adopted new technologies like 6sense and Drift to target accounts that meet their ideal customer profile — and that are in-market to buy,” said Jason Zintak, CEO of 6sense, in a statement. “The partnership between 6sense and Drift enables B2B organizations to more effectively market and sell their solutions by engaging key decision-makers with highly personalized messages at the right time and place.”