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6sense Unveils New Salesforce Pardot Integration, Offers Deeper Visibility Into ABM Programs

6sense, an ABM orchestration platform, announced a new integration with Salesforce Pardot. The integration intends to help mutual customers gain deeper visibility into buyers’ journeys, positioning them to better engage stakeholders at target accounts with the right campaigns and messaging.

The integration aims to bring time-based predictions on prospect engagement from 6sense into the marketing execution capabilities from Salesforce Pardot. This can help B2B businesses identify demand and prioritize accounts with a high buying propensity, while also engaging buyers with personalized marketing campaigns through Pardot.

With the new integration, mutual customers are better positioned to:

  • Find accounts demonstrating known or anonymous buying signals, then create unified account profiles across this data;
  • Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more;
  • Enable sales teams with account-level insights combining 6sense and Salesforce data; and
  • Engage buyers using orchestration capabilities across a broad range of channels from sales and messaging, to digital advertising and website personalization.

“Having centralized and actionable insights will help users execute account-based tactics across sales and marketing,” said Amar Doshi, VP of Product at 6sense, in a statement. “We are already seeing fast time-to-value with Pardot customers who have had early access to the integration and are now leveraging multiple capabilities on the platform to drive pipeline growth.”