Act-On Software has expanded its relationship with Pravda Media Group (PMG), a B2B digital marketing company headquartered in Israel, to offer marketing automation services to small and mid-size businesses in the country.
PMG has been an Act-On agency partner for the past two years, and uses Act-On for its own marketing and to serve the needs of its B2B clients.
The move positions PMG and Act-On to serve the growing number of B2B companies in Israel, according to executives from both firms.
"The majority of our clients are growing SMBs and enterprises that compete globally with their product and service offerings, and Act-On provides an ideal combination of feature set, ease-of-use and price point that fits their needs," said Kfir Pravda, President & CEO of Pravda Media Group. "Partnering with Act-On has enabled our business to grow in terms of size and offering.”
Act-On Software CMO Atri Chatterjee added: "Israel is one of the fastest-growing startup markets, and these companies are perfectly positioned to capitalize on the latest modern marketing technologies that Act-On has developed for SMEs and emerging growth companies.”