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Act-On Software Launches New SugarCRM Integration Bundle

Act-On Software has unveiled a new package for SugarCRM customers that is designed to streamline their customer engagement tactics and orchestrate campaigns based on deeper insights.

The Act-On for Sugar bundle includes:

  • A native CRM integration to help users automatically update contact and lead records in SugarCRM;
  • Access to Act-On’s newest solution, Engagement Insights, offering deeper insight into the performance of marketing channels, programs and campaigns; and
  • A comprehensive support offering, including 24-hour assistance and phone line access to a team of technology experts and marketing success managers.

“As companies respond to disruption and invest in digital transformation, integrating CRM with marketing automation is a must to create an end-to-end system covering all phases of the lead-to-sales cycle,” said Larry Augustin, CEO of SugarCRM, in a statement. “With Act-On for Sugar, our two companies have deepened our already strong partnership to offer a great solution enabling marketing to deliver more highly qualified, sales-ready leads.”

Andy MacMillan, CEO of Act-On Software, added that the partnership will help by “providing [users] complementary, best-of-breed solutions that address their modern sales, marketing and customer engagement needs.”