The Act-On for Sugar bundle includes:
- A native CRM integration to help users automatically update contact and lead records in SugarCRM;
- Access to Act-On’s newest solution, Engagement Insights, offering deeper insight into the performance of marketing channels, programs and campaigns; and
- A comprehensive support offering, including 24-hour assistance and phone line access to a team of technology experts and marketing success managers.
“As companies respond to disruption and invest in digital transformation, integrating CRM with marketing automation is a must to create an end-to-end system covering all phases of the lead-to-sales cycle,” said Larry Augustin, CEO of SugarCRM, in a statement. “With Act-On for Sugar, our two companies have deepened our already strong partnership to offer a great solution enabling marketing to deliver more highly qualified, sales-ready leads.”
Andy MacMillan, CEO of Act-On Software, added that the partnership will help by “providing [users] complementary, best-of-breed solutions that address their modern sales, marketing and customer engagement needs.”