As a lead generation firm, BlueBird Strategies has been building upon marketing automation platforms from companies including Act-On Software, Manticore Technology, Marketo and Pardot since the inception of marketing automation.
BlueBird uses these platforms to improve program ROI by fostering relationships between companies and their prospects. BlueBird works with customers to build programs designed to help generate demand, nurture and score leads and increase lead velocity through the buying cycle.
Through courses, certification, resources and events, the MAI is focused on helping marketing and sales professionals advance their careers, as well as helping organizations realize a higher return on technology and program investments.
With more than 50,000 end-users of automation across the globe, the new MAI community is focused on providing a forum that enables end-users to learn from each other. The MAI Vendor Council is comprised of technology vendors including Aprimo, Eloqua, eTrigue Corporation, Genius, Manticore Technology and Silverpop.
BlueBird Strategies said it decided to sponsor The Marketing Automation Institute because of the organization’s community focus for marketing automation end users who want to maximize the ROI from their marketing automation investment. The MAI provides vendor-neutral curriculum, training and certification, as well as opportunities for automation professionals to network, advance in their career and learn from their peers and industry leaders.
“The Marketing Automation Institute is a positive addition to the industry,” said Mac McConnell, Partner, BlueBird Strategies. “An entity that teaches and supports marketers as they adopt new technologies, processes, and measurements is very important to the industry’s success. We look forward to working with MAI and supporting their programs.”
“We are pleased to have a firm like BlueBird Strategies as one of our key sponsors,” said Carlos Hidalgo, Executive Director and Co-Founder of the Marketing Automation Institute. “Their knowledge of the automation space and their expertise will only serve to benefit the MAI community as we continue to grow.”