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BoomTrain Partners With SparkPost To Enable Email Personalization

Boomtrain, a predictive marketing company, has teamed up with SparkPost, a cloud-based email solution provider, to provide email personalization capabilities to current and prospective customers.

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The partnership combines Sparkpost’s automated email platform with Boomtrain’s machine intelligence in an effort to help marketers target customers with tailored content that is relevant and contextual — leading to increased engagement. 

The integration also is positioned to offer users scalable content recommendations and insights on an individual level.

“SparkPost’s leading infrastructure, combined with Boomtrain’s AI-powered marketing automation, delivers the new standard for marketers,” said Neej Gore, SVP of Business Operations at Boomtrain, in a blog post announcing the partnership. “Inevitably, consumers benefit through more timely conversations tailored to their individual preferences.”