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Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts

Screen Shot 2016 05 04 at 9.43.08 AMCaptora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help marketers prioritize, launch and optimize a portfolio of campaigns across search, advertising and social media channels.

With the updates, digital marketers can automate their top-of-the-funnel campaign efforts using Captora’s ability to identify and prioritize demand, launch and optimize campaigns and view real-time performance insights at scale across channels.

The new releases aim to provide marketers with:

  • Continuous demand intelligence. The platform leverages data science to provide a nonstop flow of buyer intent and competitor intelligence so users can prioritize investments and execution. A new demand manager function gives marketers a holistic, cross-channel view of demand intent and includes custom tagging tools so they can identify and prioritize growth opportunities, and report results across paid and organic channels.
  • Google AdWords integration. This enables marketers to identify campaign optimization opportunities and create hyper-targeted campaigns across ad groups, ads, templates, personas and CTAs, to boost campaign conversion rates.
  • Enterprise-grade functionality & integration. A highly-scalable new architecture now supports Captora applications, as well as third-party marketing tools and platforms from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot and Hubspot.
  • Cross-channel campaign management. A new campaign editor tool allows marketers to build, launch and continuously optimize campaigns at scale across paid and organic channels.

"This release marks a critical milestone in Captora's history — delivering on our vision to make cross-channel digital marketing easier and more productive at scale,” said CEO Paul Albright, CEO and Co-Founder of Captora, in a statement. "This platform release gives marketers confidence about which opportunities, content, and campaigns to prioritize for enterprise digital marketing at scale."