B2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content.
Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also currently an advisor to TrackMaven, a platform designed to provide competitive analysis for digital marketers.
“I’m proud to play for an organization like HubSpot,” said Chernov in a statement on his appointment. “I was looking to join a team that wins championships and makes history, and the tradition and community HubSpot offers is simply unparalleled in that regard. Most importantly, I’m excited to give HubSpot fans what they want: content that is designed for the highlight reel, useful, relevant, and fun.”
Mike Volpe, CMO at HubSpot, added: “Our objective every year is to field a championship team whose talent is matched with a style of play that is fun to watch and makes HubSpot fans happy. Joe delivers on each of those criteria. Joe has a reputation among his competitors and teammates alike for being the type of guy you want to go into battle with.”