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Chief Nation Partners With Bombora To Add Intent Data To ABM Consulting Offerings

Chief Nation, a global technology marketing consultancy, announced a strategic partnership with the intent data company Bombora. With the partnership, Chief Nation clients are positioned to leverage new intent-driven workflows for effective ABM programs.

The partnership can help Chief Nation clients leverage intent data through multiple touchpoints to engage with their target accounts — including everything from emails and social media to telemarketing and events. Clients will also gain access to reports that can help them understand content consumption habits for deeper insights.

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"The Bombora partnership adds tremendous value to our Account-Based Marketing (ABM) offering," said Craig McCartney, Sales and Marketing Director for Chief Nation, in a statement. "We can send timely and relevant communication to decision makers exactly when they enter the sales cycle. We've always employed a multi-touch process in our lead-generation funnels, so Bombora's data enables us to work smarter, with sniper-like accuracy, to increase conversions and pipeline for our clients."

Sarah Nicholls, Director of EMEA Partnerships at Bombora, added: “Our intent data dovetails perfectly with [Chief Nation’s] ABM model. We're happy to see the results of bringing it to bear on their database of 280,000+ senior executives."