Chief Nation, a global technology marketing consultancy, announced a strategic partnership with the intent data company Bombora. With the partnership, Chief Nation clients are positioned to leverage new intent-driven workflows for effective ABM programs.
The partnership can help Chief Nation clients leverage intent data through multiple touchpoints to engage with their target accounts — including everything from emails and social media to telemarketing and events. Clients will also gain access to reports that can help them understand content consumption habits for deeper insights.
Sarah Nicholls, Director of EMEA Partnerships at Bombora, added: “Our intent data dovetails perfectly with [Chief Nation’s] ABM model. We're happy to see the results of bringing it to bear on their database of 280,000+ senior executives."