Chief Nation, a global technology marketing consultancy, announced a strategic partnership with the intent data company Bombora. With the partnership, Chief Nation clients are positioned to leverage new intent-driven workflows for effective ABM programs.
The partnership can help Chief Nation clients leverage intent data through multiple touchpoints to engage with their target accounts — including everything from emails and social media to telemarketing and events. Clients will also gain access to reports that can help them understand content consumption habits for deeper insights.
“The Bombora partnership adds tremendous value to our Account-Based Marketing (ABM) offering,” said Craig McCartney, Sales and Marketing Director for Chief Nation, in a statement. “We can send timely and relevant communication to decision makers exactly when they enter the sales cycle. We’ve always employed a multi-touch process in our lead-generation funnels, so Bombora’s data enables us to work smarter, with sniper-like accuracy, to increase conversions and pipeline for our clients.”
Sarah Nicholls, Director of EMEA Partnerships at Bombora, added: “Our intent data dovetails perfectly with [Chief Nation’s] ABM model. We’re happy to see the results of bringing it to bear on their database of 280,000+ senior executives.”
